Responsibilities

• Own paid search and paid acquisition strategy across Google Ads, Microsoft Ads, and other performance marketing channels
• Lead and manage the relationship with the external PPC agency, ensuring accountability, strategic alignment, and performance improvements
• Develop full-funnel paid media strategies focused on lead quality, efficiency, revenue growth, and long-term scalability
• Partner closely with SEO and affiliate marketing teams to ensure channel alignment, reduce overlap, and maximize overall search visibility and acquisition performance
• Collaborate with SEO on landing page strategy, keyword targeting, search intent alignment, and SERP-level opportunities
• Work alongside affiliate partners and internal stakeholders to evaluate traffic quality, attribution, incrementality, and partnership opportunities
• Analyze campaign performance, attribution models, conversion paths, and customer acquisition trends across brands
• Improve reporting and tracking accuracy across GA4, Salesforce, Google Tag Manager, and advertising platforms
• Identify opportunities to reduce wasted spend, improve ROAS, and increase conversion efficiency
• Evaluate new paid acquisition channels, automation tools, audience strategies, and AI-driven opportunities

Requirements

• 4–6+ years of experience managing PPC and paid media campaigns in-house or in a strategic leadership role
• Strong experience managing large-scale Google Ads and Microsoft Ads accounts with meaningful monthly spend
• Proven experience managing external agencies and holding partners accountable to performance goals
• Deep understanding of attribution, conversion tracking, lead generation funnels, and performance optimization
• Strong analytical skills with experience using GA4, Looker Studio, Google Tag Manager, and CRM-integrated reporting systems
• Experience collaborating closely with SEO, affiliate, analytics, and content teams within a larger acquisition strategy
• Familiarity with enterprise CMS/CRM environments, including Salesforce ecosystems, is preferred
• Ability to communicate clearly with executives and translate performance data into business recommendations
• Experience in highly competitive lead generation industries is strongly preferred
• Strong organizational, communication, and project management skills

Preferred

• Familiarity with enterprise CMS/CRM environments, including Salesforce ecosystems, is preferred
• Experience in highly competitive lead generation industries is strongly preferred

Benefits

• Competitive compensation aligned with market and performance
• Comprehensive health, dental, and vision insurance
• Company-paid life insurance
• 401(k) with matching
• Paid time off, including vacation, sick days, and company holidays
• Opportunities for career development and internal advancement
• A collaborative, team-oriented culture that values innovation and efficiency
• Hybrid Model (3 Days in office)