Responsibilities

• Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes.
• Manage relationships with key partners in the mobile ecosystem (e.g. Google, Amazon Display Ads, 3P ad networks, Social ads platforms).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, business intelligence and design teams within Amazon to manage simultaneous time-sensitive projects.
• Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad-fraud prevention mechanisms/tools

Preferred

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• 4+ years of mobile marketing experience for consumer technology products or services.
• Experience in the entertainment, media industry and/or subscription business.

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.