Responsibilities

• Campaign execution : Translate product positioning and audience insights into high-performing paid campaigns across key platforms.
• Optimization : Continuously refine campaigns through budget allocation, bidding strategies, creative updates, and audience targeting.
• Global ownership : Manage multi-country campaigns, balancing standardization and localization while ensuring compliance.
• Experimentation : Run structured tests across keywords, creatives, landing pages, and audiences.
• Funnel strategy : Build and optimize campaigns across all funnel stages to guide prospects effectively.
• Collaboration : Partner with cross-functional marketing teams to align strategy and drive customer adoption.
• Performance management : Optimize channel efficiency and ensure measurable pipeline and revenue impact.
• Reporting : Analyze performance and deliver clear, actionable insights.
• Data alignment : Ensure accurate tracking and reporting in collaboration with Marketing Ops and Data teams.

Requirements

• Experienced: You bring 5 years of experience in paid media, performance marketing, or demand generation.
• Performance-driven: You bring hands-on experience managing paid campaigns across platforms like Google, LinkedIn, and Meta, with a strong focus on measurable outcomes.
• Analytical: You think beyond standard KPIs, using website behavior, conversion data, and attribution insights to guide decisions.
• Detail-oriented: You manage budgets, targeting, and campaign structures with precision and care.
• Experiment-driven: You continuously test creatives, audiences, and bidding strategies to improve performance.
• Collaborative: You work closely with marketing, data, and operations teams to align paid media with broader campaign goals.

Benefits

• Purpose-driven work: Help scale a product that empowers people worldwide to make better decisions with data.
• Im pact at scale: Own global paid media programs with real influence on growth and strategy.
• Autonomy and ownership: Take full responsibility for your channels while collaborating with a highly skilled, international team.
• Learning: Work in a data-driven environment with access to advanced tools, experimentation, and continuous learning.
• Flexibility: Hybrid and remote work options with flexible hours to support work-life balance.