Responsibilities

• Full ownership of in-house and client ad accounts across Meta (Facebook and Instagram), Google Search, Performance Max, YouTube, and TikTok
• Campaign builds from scratch: account structure, audiences, bid strategy, budgets, placements, and conversion events
• A relentless creative testing cadence across hooks, angles, offers, static versus video, UGC, and landing pages
• Daily performance monitoring with same-day optimizations against CPA, CPL, and ROAS targets
• Scaling what works, killing what does not, with reasoning you can defend
• Tracking and measurement hygiene: Meta Pixel, Conversions API, GA4, Google Tag Manager, UTMs, and CRM or offline conversions
• Weekly reporting for leadership and clients in plain English, numbers first
• Briefing our creative team on exactly what to shoot, edit, and write next
• Building the naming conventions, dashboards, and playbooks that let paid media scale beyond you

Requirements

• 3+ years buying paid media with Meta Ads Manager as a primary platform, not just boosted posts
• A track record you can quantify: monthly spend you personally managed, ROAS or CPA before and after, and what you changed to move it
• Google Ads experience across Search, Performance Max, and/or YouTube
• Comfort owning budget decisions without waiting to be asked
• Fluency in CPM, CTR, CPC, CPA, CPL, ROAS, AOV, and conversion rate, and how they trade off against each other
• Hands-on experience setting up and debugging conversion tracking
• Strong creative instincts: you can look at an ad and predict whether it will perform, and explain why
• Clear, fast written communication and real follow-through
• Based in the Nashville area or ready to be, since this role is hybrid out of our downtown office

Preferred

• Direct-response e-commerce or high-ticket lead generation
• Local service businesses and multi-location campaigns
• Short-form video and UGC ad strategy
• Landing page and funnel CRO testing
• TikTok, YouTube, or programmatic buying
• Managing several accounts or clients at once
• Shopify, Klaviyo, HubSpot, or Looker Studio