Paid Media Manager

USA (Remote)

$90K/yr – $105K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end retail media execution across multiple networks, translating performance into actionable guidance and aligning media with product launches and cross-functional goals.

  • Paid media execution across Amazon, Walmart Connect, Chewy, Instacart, and others with data-driven optimization.
  • Translate performance into actionable recommendations for campaigns, launches, and cross-functional decision-making.

Job Description

Responsibilities

  • Execute and manage paid media campaigns across retail media networks, including but not limited to Amazon, Walmart Connect, Chewy, Instacart, Criteo, and others
  • Own campaign setup, trafficking, budget pacing, bid management, and ongoing optimization across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
  • Build and deliver regular performance reporting, translating data into clear takeaways and actionable recommendations for internal stakeholders
  • Monitor campaign KPIs and proactively flag performance trends, anomalies, and opportunities
  • Support new product launches and priority initiatives with coordinated media plans
  • Partner with internal sales, brand, and ecommerce teams to align media activity with broader business objectives
  • Collaborate with retail media partners and agency contacts to ensure strong execution and access to new opportunities
  • Bring subject matter expertise to the organization, helping educate cross-functional partners on retail media mechanics, measurement, and performance
  • Identify optimizations and incremental growth opportunities; contribute ideas that inform strategic direction

Requirements

  • 5+ years of retail media and ecommerce experience
  • 2+ years of hands-on experience using Pacvue for campaign management and reporting
  • Deep expertise with Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display, DSP)
  • Experience managing campaigns across additional retail media networks (Walmart, Instacart, Target, Kroger, or Criteo)
  • Strong analytical skills with the ability to turn data into clear business recommendations
  • Experience working in CPG strongly preferred, pet industry a plus
  • Highly organized, detail-oriented, and comfortable operating independently in a remote setting
  • Collaborative and clear communicator, able to work cross-functionally and present performance to non-media audiences
  • Comfortable being both tactical and thoughtful. You can execute the work and think critically about it
  • Proactive, curious and capable of identifying trends, opportunities, or red flags without being prompted

Preferred

  • Pet industry experience is a plus
  • Experience working in a fast-paced remote environment

Benefits

  • Annual discretionary performance bonus
  • Equity incentive plan
  • Competitive benefits package
"I and love and you" pet logo

"I and love and you" pet

Independent. Employee-owned. Obsessed with our pets.We’ve been making natural food for dogs and cats since 2012. Most days, you’ll find more pets than people roaming our Boulder, CO office. And we’re good with that.With a locally-led mindset, we’re a national pet food brand. You can find us wherever humans love to shop: Chewy, Amazon, Sprouts, Albertsons, Walmart and more.

Founded in 2012
Boulder, Colorado, USA
78 employees (9 in marketing)

Traffic Signals

Monthly Visitors
60.5K
Monthly Google Ads Budget
$10.7K
Traffic Source Mix
Search
42%
Direct
46%
Referral
4.5%
Social
5.9%
Paid
1.4%

Headcount Trend

Current headcount: ~78

Marketing Team

Marketing Team Size
6 (8% of company)

Funding

Total Funding
$26.1M
Last Raise
$1M
Series C, 4 years ago

Funding History

  • Feb 2022
    Series C • $1M
  • Jul 2020
    Debt Financing • $3M
  • Nov 2018
    Debt Financing • $5M