"I and love and you" pet logo

"I and love and you" pet

Brand · Manufacturing

Company overview

Independent. Employee-owned. Obsessed with our pets.We’ve been making natural food for dogs and cats since 2012. Most days, you’ll find more pets than people roaming our Boulder, CO office. And we’re good with that.With a locally-led mindset, we’re a national pet food brand. You can find us wherever humans love to shop: Chewy, Amazon, Sprouts, Albertsons, Walmart and more.
Founded in 2012
Boulder, Colorado, USA
78 employees (9 in marketing)

Salaries

Typical salary range

$90,000 – $105,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +2.6% year over year

Funding

Total funding

$26.1M

Last raise

$1M

Series C, 4 years ago

Funding history

Feb 2022

Series C I And Love And You · $1M

Jul 2020

Debt Financing I And Love And You · $3M

Nov 2018

Debt Financing I And Love And You · $5M

Apr 2017

Private Equity Round I And Love And You

Mar 2016

Venture Round I And Love And You · $5.3M

May 2014

Venture Round I And Love And You · $11.8M

Audience

Monthly website visitors
60.5K
Month over month-17.3%
Quarter over quarter+10.9%
Top sourceDirect (46%)
Ad budget per month$10.7K
Average search rank43.9
Traffic source mix
Direct
46%
Search
42%
Social
5.9%
Referral
4.5%
Paid referral
1.4%

LinkedIn followers

Follower count and growth

Total followers

6K

12-mo growth

+15%

Monthly growth

+6.4%

News

Links