Paid Media Manager

Philadelphia, PA (On-site)

$71K/yr - $103K/yr (Est.)Senior LevelFull time

Posted 3 months ago

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Job Summary

Drive Paid Media Manager responsibilities across search, social and programmatic campaigns to deliver client-ready results.

  • Own end-to-end paid media campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, and Snapchat.
  • Must-have: GA4/Google Tag Manager tracking and reporting expertise.
  • Standout: Lead client calls with proactive optimization insights.

Job Description

Responsibilities

  • Plan, launch, report, and optimise paid search, social and programmatic campaigns.
  • Collaborate on setup, trafficking, tracking, audience mapping, and bidding strategies.
  • Oversee campaign success and suggest proactive solutions.
  • Produce complex campaign builds and innovative analysis.
  • Manage paid media campaigns daily and track digital KPIs.
  • Support Account Directors with media planning, strategy, and insights.
  • Manage a pipeline of campaigns and ad hoc requests.
  • Present weekly findings on client calls and assist with technical questions, including set up.

Requirements

  • Experience with paid search and social campaigns on Google, Meta, LinkedIn, TikTok, YouTube, Reddit, and Snapchat.
  • Significant tracking and reporting experience with Google Analytics (GA4) and Google Tag Manager.
  • Excellent communication skills, comfortable presenting to clients, colleagues, and large groups.
  • Strong client-facing experience in Digital Paid Media.
  • Agency experience is preferable but not essential.

Benefits

  • Work for a global market leader with a new office in the heart of Philadelphia
  • Huge potential for progression in line with our ambitious growth plans
  • Internal mobility options and established career paths
  • Generous PTO entitlement
  • Comprehensive Health, Vision, and Dental insurance
  • 401(k) retirement savings plan
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Hybrid

3.1 Glassdoor

Hybrid is a full-service marketing partner for the education sector – backed by unrivalled insight, advanced technology, and AI-driven enrolment strategies.With teams across six countries and over 16 years of dedicated experience in higher education, our integrated marketing solutions help education brands grow worldwide.More enrolments. More brand impact. More momentum. We deliver measurable results, faster, and at scale.

Founded in 2009
Bristol, England, GBR
518 employees (119 in marketing)
49% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
11.9K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
44.8%
Direct
42.3%
Referral
8.1%
Social
3.7%
Paid
0.9%

Headcount Trend

Current headcount: ~518

Marketing Team

Marketing Team Size
94 (18% of company)

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