Responsibilities

• Own day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volume
• Actively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summaries
• Own the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth priorities
• Partner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion rates
• Partner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performance
• Support Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next steps
• Own weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth team
• Support incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisions

Requirements

• 5+ years managing paid media campaigns with hands-on experience in Meta, TikTok, and Google
• Deep Meta expertise, including campaign architecture, audience strategy, creative testing, and automation
• Experience supporting landing page testing and conversion rate optimization
• Comfort working across the full funnel, with an understanding of how channels contribute to acquisition outcomes
• Strong analytical skills, with the ability to interpret performance data and recommend next steps
• Demonstrated ability to operate independently, manage multiple workstreams, and execute within defined priorities
• Brings an automation-first mindset, identifying opportunities to improve efficiency in recurring workflows

Preferred

• TikTok Ads experience preferred
• MMM experience preferred
• Proven track record managing budgets with a strong understanding of CAC, LTV, and payback

Benefits

• This full-time, exempt position is remote for candidates based in the following states: California, Maine, Pennsylvania, Nevada, North Carolina, Texas, Colorado, Washington, Illinois, New York, Missouri, and Massachusetts.
• Competitive benefits - medical, vision, dental
• Equity - shared success is core to our mission
• Flexible Paid Time Off - we care most about results
• Free VIP membership and 50% employee discount