Responsibilities

• Execute and optimize full-funnel paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms.
• Develop audience segmentation strategies that align channel selection, creative assets, and messaging to specific buyer personas and sales stages.
• Manage daily campaign operations including bid strategy, budget pacing, exclusion lists, and conversion tracking.
• Establish a structured testing framework across creative formats, audiences, and placements to continuously inform and improve media strategy.
• Partner with brand and creative teams to write clear, channel-specific creative briefs that translate audience insights into high-performing assets.
• Build scalable campaign reporting processes to translate full-funnel performance data into actionable recommendations for cross-functional leadership.

Requirements

• Demonstrated hands-on experience managing B2B paid media budgets across Meta, LinkedIn, and Google with a deep understanding of advanced bidding and targeting strategies.
• Proven track record of building and executing structured testing frameworks with documented hypotheses and clear performance measurement.
• Strong creative briefing capability with the ability to translate campaign objectives into clear direction for static, video, and lead-generation formats.
• Analytical proficiency to interpret full-funnel performance data and translate it into actionable business language for sales and marketing leadership.
• Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus.

Preferred

• Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus.