Responsibilities

• Build, launch, and optimize Google Search campaigns that generate qualified leads and signed cases.
• Develop campaign structures, keyword strategies, audience strategies, bidding strategies, and account architecture built for long term success.
• Create scalable paid search strategies that align with each client's business goals and growth objectives.
• Analyze Quality Score, Auction Insights, search terms, competitor activity, and campaign performance to identify optimization opportunities.
• Continuously improve campaigns through keyword expansion, creative negative keyword management, ad testing, audience segmentation, bid optimization, and landing page recommendations.
• Diagnose declining account performance and develop data driven recovery plans.
• Evaluate emerging Google Ads features, automation, and AI capabilities to determine where they create meaningful business value.
• Landing page optimization expertise
• Experience in running google ad experiments to optimize performance
• Implement and maintain offline conversion tracking that connects signed cases back to Google Ads.

Requirements

• 5+ years managing Google Ads campaigns with a strong focus on lead generation.
• Experience managing high budget, highly competitive search campaigns.
• Deep understanding of Google Ads, Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience implementing offline conversion tracking and value based bidding strategies.
• Strong understanding of Quality Score, Auction Insights, bidding strategies, audience targeting, campaign structure, and search intent.
• Experience using AI to improve campaign creation, optimization, reporting, and analysis.
• Strong analytical, problem solving, and decision making skills.
• Excellent communication and client presentation skills.

Preferred

• Experience managing paid media for law firms or other local service businesses.
• Experience building automated CRM to Google Ads conversion workflows using Zapier or similar platforms.
• Experience auditing and improving landing page performance.
• Experience with Meta Ads and Local Services Ads.
• Familiarity with Performance Max and value based bidding strategies for lead generation.

Benefits

• 100% premium cost for employee: health, dental, and vision coverage
• Discretionary paid time off
• 11 holidays observed, and 2 floating holidays