Paid Media Manager at Entangled Publishing, LLC | USA | $90K/yr – $110K/yr

Entangled Publishing, LLC

Paid Media Manager

USA (Remote)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-channel paid media strategy and execution for a publishing brand, turning budget into measurable revenue while building testing, segmentation, and reporting that informs leadership decisions.

Own cross-channel media strategy across Meta, TikTok, YouTube, Google, Amazon Ads and emerging channels.
Develop segmentation, testing frameworks, and optimization to improve ROAS and revenue growth.
Deliver actionable reporting and post-launch learnings to Campaign Leads and marketing leadership.

Job Description

Responsibilities

Own paid media strategy and execution across Meta, TikTok, YouTube, Amazon Ads (AMS/DSP), Google, and emerging channels
Manage campaign setup, audience targeting, budget allocation, pacing, optimization, and reporting across a high-volume release schedule
Partner with Campaign Leads to translate campaign strategy into effective paid media plans that drive awareness, engagement, and sales
Develop audience segmentation, creative testing frameworks, and performance optimization strategies
Track and analyze key performance metrics, including ROAS, CPA, CTR, conversion rate, and revenue impact
Deliver actionable reporting and recommendations to Campaign Leads and marketing leadership
Conduct post-launch analyses and identify learnings to improve future campaigns
Identify opportunities for larger media buys, emerging channels, and scalable growth initiatives
Serve as the internal expert on paid media trends, platform changes, and advertising best practices
Manage relationships with advertising platforms, vendors, and external partners as needed

Entangled Publishing, LLC

We Are:MavericksSince coming onto the scene in 2011, Entangled has racked up the accolades—from New York Times bestsellers to starred reviews to Best Of lists. Nothing is more important to us than the quality of our fiction, and it shows.AdvocatesOur books are everywhere—in print and digital, from shelves to e-readers—thanks to our friends at Macmillan in New York, one of the biggest book distributors in the business. With 12-15 new releases launching every month, we’ve got something for everyone, from board books for the youngest reader up to adult hardcover and everything in between.CommittedOur marketing team is on a mission to break the mold with every book we release. With one-of-a-kind, custom advertising and promotion strategies and outside-the-box ideas, we work nonstop to take every book to the next level.MultifacetedEntangled’s staff is truly the dream team—from our award-winning editors to our tireless marketers, from our ingenious designers to our creative copywriters, our people are the secret weapon that makes our books shine. And we’re all about amplifying unique perspectives and making sure everyone’s voice is heard.

Founded in 2011

135 employees (122 in marketing)

www.entangledpublishing.com