Paid Media Lead (Remote) at IRA Financial | Sioux Falls, SD

IRA Financial

Paid Media Lead (Remote)

Sioux Falls, SD (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media from strategy to scale across search, social, and affiliates with a tight focus on CAC, ROI, and attribution.

Growth Engines: Plan, launch, and optimize multi-channel campaigns with daily bid, budget, and funnel management.
Testing & Optimization: Build structured roadmaps for creatives, audiences, landing pages, and offers to lift quality leads and conversions.
Measurement & Reporting: Own dashboards and leadership-ready insights, tying channel performance to growth outcomes.

Job Description

Own end-to-end strategy and execution of all paid media channels including Paid Search (Google Ads, Bing), Paid Social (Meta, LinkedIn, YouTube, Reddit, etc.), Affiliate and other digital advertising and growth channels
Plan, launch, and optimize campaigns to drive customer acquisition, leads, and conversions at target CAC and ROI
Actively manage budgets, bids, targeting, testing, and funnel optimization daily
Develop and execute structured testing roadmaps across creatives, messaging, audiences, landing pages, and offers
Analyze performance data to identify insights, trends, and opportunities for scale
Own attribution, reporting, and performance dashboards; clearly communicate results to leadership
Ensure campaigns align with compliance, disclosures, and brand guidelines
Identify and test new growth channels, platforms, and acquisition opportunities
Continuously improve acquisition efficiency, lead quality, and downstream conversion performance

Bachelor’s degree in business, marketing, finance, or a related field (or equivalent work experience)
5+ years’ experience in growth marketing or performance marketing, with deep hands-on paid media management experience
Proven track record of scaling paid acquisition campaigns with measurable ROI
Strong expertise in Google Ads, Meta Ads, and other paid media channels
Experience managing meaningful paid media budgets with accountability for performance
Strong analytical skills with comfort working in GA4, ad platform dashboards, and reporting tools
Experience with conversion rate optimization (CRO) and funnel optimization
Ability to balance strategy with execution – you’re comfortable being both the owner and operator
Strong communication skills and the ability to collaborate cross-functionally
Familiarity with marketing automation and CRM platforms (Salesforce preferred)

Experience with regulated financial services environments
Familiarity with marketing automation and CRM platforms (Salesforce preferred)

Health, Dental, Vision Insurance
401(k) Employer Contribution of 4%
Health Savings Account (H.S.A.) Employer Contribution
Paid Time Off and Volunteer Time Off
Parental Leave

IRA Financial

2.9 Glassdoor

IRA Financial is a leading public trust company specializing in self-directed retirement solutions. With nearly $4 billion in assets under management, we empower individuals to take control of their financial futures through innovative investment options. Headquartered in Sioux Falls, SD and regulated by the South Dakota Division of Banking, we are committed to providing exceptional service and unmatched expertise to help you invest, your way.

Founded in 2010

Sioux Falls, South Dakota, USA

76 employees (9 in marketing)

irafinancial.com

45% recommend to a friend

56% CEO approval