Responsibilities

• Drive and optimize global paid media campaigns based on CAC and LTV, through various digital marketing channels, including search, social, display, and videos
• Own campaign management from end to end – manage audience targeting and segmentation, keyword research, competitive analysis, messaging, creative, measurement, and reporting
• Drive creative asset ideation, and optimization with our internal creative team and creative agency
• Develop experimentation roadmap to improve performance and uncover new opportunities, including running structured A/B testing and channel lift testing to determine the incrementality of digital media strategies and channels
• Monitor campaign performance and pacing against business goals, develop performance reporting, ad hoc analysis, and campaign recommendations to drive incremental growth
• Establish channel forecasts and budget recommendations to adjust campaign strategies based on learnings and opportunities
• Maintain relationship with digital ad platforms and third-party vendor

Requirements

• Bachelor’s degree
• 3+ years of experience in performance media, paid social, paid display, and paid search in e-commerce or verticals with performance/direct response objectives
• Must be willing to work in office five days per week
• Must be available to work extended hours and weekends, as needed
• Willingness to travel to other SpaceX locations and events, as needed

Preferred

• Deep understanding of paid media (all channels) and strong knowledge of the media industry
• Bachelor’s degree in business, economics, marketing, e-commerce, or a related field
• 5+ years of direct, hands-on experience managing media buying, optimization, and strategic planning preferably for paid search and display channels
• Knowledge of what works across Google Search and Google Display platforms and experience in multi-channel marketing strategy
• Experience with analytics platforms like Google Analytics
• Strong quantitative, analytical, and problem-solving skills; must be very comfortable with data analysis and able to use data to make decisions
• Experience with user-based or geographic lift testing, structured A/B or multivariate ad copy, and/or landing page testing
• Excellent written and verbal communication skills while addressing various stakeholders across creative, content, marketing, product, and finance teams
• The ideal candidate should be able to present business cases, document models, analyses, and results to influence important decisions
• Ability to embrace rapid iterations rooted in a culture that sets demanding goals and moves extremely fast

Benefits

• comprehensive medical, vision, and dental coverage
• access to a 401(k) retirement plan
• short and long-term disability insurance
• life insurance
• paid parental leave
• various other discounts and perks
• accrue 3 weeks of paid vacation and 10 or more paid holidays per year
• paid sick leave pursuant to Company policy which satisfies or exceeds the accrual, carryover, and use requirements of the law