Responsibilities

• You’ll take ownership of optimising paid search, social, and programmatic campaigns, managing large-scale activity across all three channels for our Higher Education clients.
• Be a performance expert, managing campaigns around Search, Social & Programmatic to deliver real value.
• Creating high quality analysis that breaks the data down to become easily digestible for key stakeholders.
• Kickstarting international campaigns & working in new media markets is a key part of the role - training will be provided in these areas.
• Plan, write and launch paid media campaigns that perform & provide the results.
• Providing a consistent output of campaign builds, analysis and thinking outside the box to drive high levels of innovation.
• Disciplined daily management of all paid media campaigns.
• Tracking digital KPI’s to measure campaign performance.
• Maintaining our strong relationships with Google & Facebook.
• Produce detailed and accurate client reports and competitor analysis.

Requirements

• Good technical knowledge of Paid Search & Social, at a minimum Google Ads & Facebook Ads.
• Passionate about media & marketing (like us!).
• Strong work ethic.
• Highly analytical and data driven.
• Strong excel skills.
• Team player, who works well internally and across multiple teams.
• Ability to analyse data and identify trends in customer behaviour.

Preferred

Benefits

• Work for a global market leader with a new office in the heart of Philadelphia
• Huge potential for progression in line with our ambitious growth plans
• Internal mobility options and established career paths
• Generous PTO entitlement
• Comprehensive Health, Vision, and Dental insurance
• 401(k) retirement savings plan