Paid Media & Email Specialist at Durango Motor Company | Durango, CO

Durango Motor Company

Paid Media & Email Specialist

Durango, CO (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi-brand campaign ownership and optimization, with a focus on audience targeting and email + paid social execution across channels.

Plan and optimize campaigns across brands and business units.
Build targeted audiences and retargeting to drive lead gen and engagement.
Own email calendar, build, test, deploy, and monitor campaigns.

Job Description

Responsibilities

Plan, coordinate, execute, and optimize marketing campaigns across multiple brands and business units.
Coordinate campaign timelines, creative assets, audience targeting, offers, promotions, and deployment schedules.
Support inventory, incentive, event, retention, lead generation, and customer engagement initiatives.
Recommend campaign improvements based on performance and business objectives.
Own the email marketing calendar and campaign execution process.
Build, schedule, test, deploy, and monitor email marketing campaigns.
Build targeted customer audiences and segments to support campaign performance and customer engagement.
Create, manage, and optimize paid social advertising campaigns across Meta platforms.
Develop audience targeting and retargeting strategies to support lead generation and campaign performance.
Assist with campaign budgeting and performance evaluation.

Requirements

3+ years of experience in digital marketing, campaign management, email marketing, paid social advertising, or related marketing disciplines.
Experience with email marketing, audience segmentation, and customer targeting strategies.
Experience managing paid social advertising campaigns and campaign performance.
Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
Comfortable using AI-powered platforms or customer data platforms as part of daily marketing responsibilities.
Located in Durango, Colorado

Nice_to_have

Working knowledge of Canva, Adobe Creative Suite, and Microsoft Office suite.
Uses data and performance insights to guide marketing decisions.
Strong campaign execution and project management skills.
Creative thinker with strong problem-solving abilities.
Strong collaboration and communication skills with the ability to work effectively across multiple departments and business units.
Ability to adapt and work across multiple brands and business units.
Comfortable making recommendations and taking ownership of projects.

Benefits

Training & Growth – Paid hands-on training, career development, and clear advancement opportunities
Work-Life Balance – Flexible PTO, sick leave, holiday pay, volunteer time off
Health & Wellness – Medical, dental, vision, supplemental insurance, employer-paid life insurance, employee assistance program, Anytime Fitness discount
Financial Perks – 401(k) with company match, Christmas Club savings/matching, annual boot allowance reimbursement, company uniforms, employee referral program
Discounts & Extras – Employee discounts on products/services, supportive team culture built on collaboration & learning

Durango Motor Company

Durango Motor Company is the Ford, Lincoln, Toyota, Kia and used car dealership in Durango, Colorado. Our Best Price selling philosophy means no haggle and no hassle to ensure that every guest gets the same low price, always. Our success is based on how satisfied our guests are with their purchase, and our non-commissioned sales consultants are here to provide a great experience for our guests.Operating under our Best Price selling philosophy, Durango Motor Company Service, Quick Service and Parts offer the best in vehicle service, maintenance and customization. We are quick, convenient and competitively priced.At Durango Motor Company our goal is to be an industry leader in providing unmatched quality automotive products and service while continually striving to meet the changing needs of our guests. It is our mission to exceed your expectations and maintain your loyalty for a lifetime.

Founded in 2012

Durango, Colorado, USA

104 employees (3 in marketing)

www.durangomotorcompany.com