Paid Media Director at The Goat Agency | New York, USA

The Goat Agency

Paid Media Director

New York, USA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social and programmatic campaigns with strong leadership and cross-channel collaboration to deliver client growth.

Own strategy development and campaign direction for paid social and programmatic programs
Must-have: 8+ years in digital marketing with paid social leadership
Standout: Client-facing partner relationships across Meta, TikTok, YouTube, and LinkedIn

Job Description

Responsibilities

Provide strategic oversight and direction for paid social and programmatic campaigns to achieve client goals and drive results
Develop and implement comprehensive paid social strategies that align with clients' business objectives, target audience, and brand messaging
Develop and lead comprehensive strategies for programmatic remits that align with the clients’ business objectives, while advocating for innovation across the offering
Lead and mentor a team of paid social and programmatic specialists, providing guidance, feedback, and support to ensure their success and professional growth
Lead on conversations and relationships with platform partners at Meta, TikTok, YouTube, LinkedIn, and others
Lead on relationships with counterparts in other GroupM agencies, identifying opportunities to work collaboratively in support of the Client Services team
Lead ongoing analysis of campaign performance, identify areas for optimization, and provide strategic recommendations to clients and Client Services teams, to support client growth
Stay up-to-date with industry trends, best practices, and platform updates to constantly improve our paid social strategies and tactics
Identify knowledge gaps and training needs amongst paid team members, ensuring that industry best practices are followed
Build strong internal relationships with the various departments across Goat to ensure seamless campaign activations and excellent communication

Requirements

A minimum of 8 years of experience in digital marketing with a focus on paid social campaigns, preferably in a leadership or managerial role
A good understanding of Amazon DSP, DV360, and other retail media channels is preferred
A proven track record of success in developing and executing effective paid advertising strategies that drive results for clients
Strong leadership skills with experience in managing and motivating a team of paid specialists
In-depth knowledge of various social media platforms, including but not limited to Facebook, Instagram, Pinterest, LinkedIn, and TikTok
Excellent analytical skills, with the ability to analyze campaign performance data and make data-driven decisions,
Strong communication skills, both written and verbal, with the ability to effectively communicate with clients and team members
A strong eye for detail and experience in using data trends to open up client opportunities

Benefits

Regular social events and clubs.
$600 WorkWell benefit.
Top-of-the-line MacBook.
Hybrid working and flexible hours.
Medical, dental and vision coverage, plus 401k with company match.
15 days PTO to start, with additional days for floating holidays, summer fridays, and sick days.
Real opportunities for growth.

The Goat Agency

3.7 Glassdoor

Goat is an award-winning global influencer marketing agency. In an era where human and creator-first content reigns supreme, we help brands to harness its power in combination with connected media to build Influence Everywhere. In 2025, The Goat Agency represents over 650 social and influencer experts in 37 markets worldwide. We are globally recognized for our award-winning campaigns and content, and credited for helping to shape the influencer industry into what it is today.Our capabilities have expanded to keep our clients at the forefront of what’s possible within influencer. As a full-service agency, we deliver influencer-first strategy, discovery, campaigns, content, media and commerce for the likes of Mars, Ford, Dell, NIVEA, Natwest, Tesco, Jose Cuervo, IBM and Unilever.

Founded in 2015

New York, New York, USA

467 employees (145 in marketing)

www.goatagency.com

63% recommend to a friend

78% CEO approval