Responsibilities

• Lead the strategy, execution, and optimization of paid search and paid social campaigns across Google Ads, Meta, LinkedIn, and other platforms to drive lead generation and meet business goals.
• Conduct keyword research, audience segmentation, bid strategy optimization, and build/refine retargeting and lookalike audiences.
• Monitor performance metrics (CTR, CPC, CPL, ROAS, CPA), run structured A/B tests, and collaborate with creative teams on ad copy and visual assets.
• Track, analyze, and interpret campaign data, ensuring accurate measurement through UTMs, pixels, and analytics tools, and deliver clear executive-level reports with actionable insights.
• Stay current on platform updates, industry trends, and competitive activity while sharing learnings and best practices with the broader marketing team.
• Work cross‑functionally with Marketing, Sales, and Creative teams to ensure campaign alignment, provide data-driven recommendations, and support full‑funnel optimization from ad click through conversion.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field — or equivalent work experience.
• 8+ years of digital marketing experience, including at least 5 years leading and managing paid media campaigns across platforms such as Google Ads, Meta Ads, and LinkedIn.
• Expertise with Google Ads, Meta Ads, LinkedIn Ads, and strong proficiency in analytics and tracking tools (Google Analytics, Tag Manager, Looker Studio).
• Strong analytical and optimization skills, including A/B testing, conversion rate optimization, and audience targeting/segmentation.
• Excellent communication, organization, and project management abilities, with demonstrated success handling multiple campaigns in a fast‑paced environment.
• Preferred: Experience using HubSpot for monitoring paid performance and building segmented audiences.

Preferred

• Experience using HubSpot for monitoring paid performance and building segmented audiences.

Benefits

• Medical, Dental, and Vision coverage, available on day one of employment.
• Paid maternity and paternity/bonding leave (12 weeks paid for birthing/primary parent and 4 weeks paid for secondary parent) and a parent support group.
• 12 weeks of paid daycare for new parents (14 weeks at our onsite daycare center, Lots of Love).
• Free Health and Wellness programs.
• Free 24/7 access to Magellan Employee Assistance Program and Teladoc.
• Day one 401(k) with company match.
• Paid holidays, floating days, and paid time off (PTO).
• Office amenities with onsite café, Starbucks, 24/7 free gym access and classes, onsite daycare, EV charging stations, creative spaces such as our community garden club, music room, art room, and relaxation space.