Responsibilities

• You\'d own the creative strategy behind our paid social.
• Build the creative strategy pipeline. Build for scale.
• Find the angles. Why does someone actually buy? You\'ll dig through reviews, comments, Reddit, and competitor ads to find the real reasons — then turn them into ads we can test.
• Brief the team. You don\'t have to shoot or edit. You write the briefs that make creators and editors great: the hook, the script, the reference.
• Ship a lot. We test new concepts every week. Fast and prolific beats slow and perfect.
• Read the data. Hook rate, CTR, CPA, ROAS. You\'ll know why an ad worked or died — and what to try next.
• Stay on-brand. Beauty plus supplements means writing copy that converts without crossing claims lines.

Requirements

• Creative Strategy and Creative Direction skills
• Ability to work independently, contribute to team collaboration, and hit deadlines without being chased.
• Take ownership of your department.
• You've conceived ads that actually scaled on Meta, and can talk through why they worked.
• You think in angles and psychology, not Canva templates.
• You're fast, data-literate, and live in Ads Manager.
• You've worked in beauty, supplements, wellness, or scrappy DTC — or you'll ramp overnight.