Responsibilities

• Lead end-to-end acquisition strategy across digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.
• Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.
• Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation.
• Create and manage forecasting and budget models to ensure efficient investment and scalable growth.
• Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met.
• Translate business priorities into actionable media plans and performance KPIs.
• Build testing roadmaps to validate creative, messaging, and targeting hypotheses.
• Stay current on industry trends and emerging technologies to maintain a competitive edge.

Requirements

• 5+ years of experience in digital marketing with a focus on paid media acquisition.
• Proven track record of driving revenue and business outcomes through paid media.
• Deep understanding of customer journey mapping, audience targeting, and performance analytics.
• Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.
• Strong cross-functional collaboration and communication skills.
• Experience managing budgets and developing accurate forecasts.
• Strategic mindset with hands-on ability to execute and optimize campaigns.

Benefits

• When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love.
• Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.