Responsibilities

• Support the execution of digital marketing strategies that drive brand awareness, lead generation, and customer acquisition.
• Assist with developing and implementing digital campaigns across key platforms, working closely with internal teams and agency partners.
• Set up, launch, and manage campaigns within Meta Ads Manager (Facebook, Instagram).
• Collaborate with designers and content creators to produce ad creatives and short-form videos that align with platform best practices.
• Monitor campaign performance regularly, using AI-powered analytics tools where available to identify trends, surface insights, and suggest optimizations.
• Use tools like Meta Pixel, Conversions API, and Google Analytics to track performance and improve attribution.
• Build and maintain Custom and Lookalike Audiences to support targeting efforts, leveraging AI-driven recommendations when possible.
• Assist in managing paid media campaigns across Google Ads, YouTube, TikTok, Snapchat and LinkedIn, incorporating AI features like predictive audience targeting.
• Support A/B testing, creative iterations, and budget pacing under the guidance of the digital manager.
• Contribute to weekly and monthly reporting on KPIs, budget, and campaign performance using automated reporting dashboards or AI-enhanced analytics tools.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
• 1–3 years of hands-on experience managing digital marketing campaigns, preferably in a multi-location or franchise environment.
• Proficient in Microsoft excel and campaign reporting
• Experience with Meta Ads Manager, Google Ads, and paid media platforms such as TikTok, LinkedIn, or YouTube.
• Familiarity with analytics tools such as Google Analytics, Meta Pixel, and Conversions API.
• Exposure to AI-powered marketing tools or features (e.g., Performance Max, ChatGPT, Smartly.io, Adobe Firefly) is a plus.
• Understanding of digital campaign performance metrics, testing strategies, and audience segmentation.
• Experience collaborating with creative teams and managing creative assets for digital ads.
• Strong attention to detail, organizational skills, and the ability to manage multiple campaigns at once.
• Ability to stay aligned with evolving platforms, algorithms, and AI features in the ad ecosystem.