Paid Media Campaign Strategist at Deloitte | San Francisco, CA | $179K/yr – $197K/yr

Deloitte

Paid Media Campaign Strategist

San Francisco, CA (On-site)

$179K/yr – $197K/yrSenior Level2+ years expFull time

Posted 6 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own paid media operations and campaign governance across LinkedIn, Meta, programmatic, Google / Bing, and other digital channels, with clear ownership of planning, targeting, and measurement.

Own cross-platform campaign execution, trafficking, QA, and optimization against spend, reach, CTR, CPC, CPM, and lead metrics.
Build audience profiles and targeting taxonomies, maintain UTM structures, QA documentation, and campaign trackers.
Coordinate with clients, internal teams, partners, and vendors to launch campaigns accurately and on time.

Job Description

Own paid media operations and campaign governance across LinkedIn, Meta, programmatic, Google / Bing, and other digital channels, with clear ownership of planning, targeting, and measurement.

Manage cross-platform campaign execution, trafficking, QA, and optimization against spend, reach, CTR, CPC, CPM, and lead metrics.
Build audience profiles and targeting taxonomies, maintain UTM structures, QA documentation, and campaign trackers.
Coordinate with clients, internal teams, media partners, analytics teams, creative teams, and platform vendors to launch campaigns accurately and on time.
Monitor campaign performance and identify optimization opportunities across spend, impressions, clicks, CTR, CPC, CPM, reach, frequency, and lead generation metrics.
Support reporting and post-campaign analysis by coordinating data pulls, documenting metrics, and synthesizing actionable recommendations.
Support brand lift, engagement lift, and other measurement studies by coordinating timing, vendor inputs, and campaign requirements.
Maintain campaign documentation, operating calendars, status updates, and process materials.
Support new business development via pursuits and new offering development.

Deloitte

Deloitte drives progress. Our firms around the world help clients become leaders wherever they choose to compete. Deloitte invests in outstanding people of diverse talents and backgrounds and empowers them to achieve more than they could elsewhere. Our work combines advice with action and integrity. We believe that when our clients and society are stronger, so are we. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities. DTTL does not provide services to clients. Please see www.deloitte.com/about to learn more. The content on this page contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on content from this page.

Founded in 1845

Worldwide, OO

488K employees (9,022 in marketing)

www.deloitte.com