Responsibilities

• Support the Paid Media Senior Specialist in planning, executing, and monitoring paid campaigns
• Assist with keyword research, ad copy creation, and audience targeting
• Monitor campaign performance and prepare weekly/monthly reports
• Analyze data to identify trends and opportunities for optimization
• Measure and report performance of paid digital marketing campaigns and assess against goals (ROI and KPIs)
• Collaborate with agencies and other vendor partners
• Constantly look for new ways to improve overall programs through new technology, tools, trends, and best practices
• Stay updated on paid media best practices and platform changes

Requirements

• Bachelor’s degree or equivalent in marketing, advertising, business, or related field
• 2-4 years of experience in digital marketing or paid media
• Familiarity with Google Ads, Bing Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• A background in investments, wealth management, or finance is a plus

Preferred

• Solid knowledge of website analytics tools and other reporting platforms or the ability to learn and adapt to new marketing technologies
• Proficiency in Excel or Google Sheets, and experience using Google Analytics
• Excellent attention to detail and organizational skills
• Proficiency in digital marketing and CRM platforms; Google Ads certification is a plus
• A self-starter and with the ability to work independently and within a collaborative team environment
• An individual contributor who is passionate about building campaigns and clear test designs
• Familiarity with project management and social media tools like Asana and Oktopost are a plus
• Superior written and interpersonal communication skills
• Ability to consistently meet deadlines; Works well in deadline-driven environment and stressful situations
• Strong analytical skills and data-driven thinking

Benefits

• Company discretionary bonus
• Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans
• Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods
• Paid time off (PTO) or Paid Sick Leave (PSL)