Responsibilities

• Strategically plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, Twitter Ads, and LinkedIn Ads (not Amazon).
• Analyze campaign performance, focusing on cost per conversion and total conversions as key success metrics.
• Continuously test and refine creatives, ad copy, targeting, and bidding strategies to improve ROAS.
• Collaborate with the marketing team to align paid strategies with overall lead generation goals.
• Provide regular performance reports with actionable insights to enhance campaign effectiveness.

Requirements

• Proven experience managing paid media campaigns across multiple platforms (Meta, Google, Twitter, LinkedIn).
• Strong analytical skills with a track record of reducing cost per conversion while increasing lead volume.
• Deep understanding of audience targeting, conversion tracking, and ad creative best practices.
• Experience with A/B testing, funnel optimization, and attribution modeling.
• Ability to work independently and take ownership of paid media performance.

Benefits

• Competitive Compensation
• Career Growth Opportunities - Be part of an innovative and scaling company
• Autonomy & Ownership - You'll have real impact on projects and strategies