Paid Media Buyer

USA (Remote)

$67K/yr - $87K/yr (Est.)Mid LevelFull time

Posted 2 months ago

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Job Summary

Own the paid media program across Meta, Google, Twitter, and LinkedIn, turning data into ROAS-driven decisions and lead growth.

  • Growth Infrastructure: Track attribution, conversion metrics, and reporting to optimize cost per conversion and total conversions.
  • Campaign Optimization: Test creatives, copy, targeting, and bidding to improve ROAS and scale lead flow.
  • Cross-Channel Collaboration: Align paid strategies with broader marketing goals and provide actionable performance insights.

Job Description

  • Strategically plan, execute, and optimize paid media campaigns across Meta Ads, Google Ads, Twitter Ads, and LinkedIn Ads (not Amazon).
  • Analyze campaign performance, focusing on cost per conversion and total conversions as key success metrics.
  • Continuously test and refine creatives, ad copy, targeting, and bidding strategies to improve ROAS.
  • Collaborate with the marketing team to align paid strategies with overall lead generation goals.
  • Provide regular performance reports with actionable insights to enhance campaign effectiveness.
  • Proven experience managing paid media campaigns across multiple platforms (Meta, Google, Twitter, LinkedIn).
  • Strong analytical skills with a track record of reducing cost per conversion while increasing lead volume.
  • Deep understanding of audience targeting, conversion tracking, and ad creative best practices.
  • Experience with A/B testing, funnel optimization, and attribution modeling.
  • Ability to work independently and take ownership of paid media performance.
  • Competitive Compensation
  • Career Growth Opportunities – Be part of an innovative and scaling company
  • Autonomy & Ownership – You’ll have real impact on projects and strategies
Trivium logo

Trivium

B.TECH stands as a dynamic Egyptian narrative embodying innovation, expansion, and influence. Our story began in 1997 with the introduction of Egypt's first electronics retail concept, we pride in our unrivaled position, with a wide network of over 175 stores across Egypt. Our success is underlined by leading the digital retail revolution in the Middle East and introducing our unique financing solutions, which have played a pivotal role in gaining unparalleled popularity among the Egyptian market, which positioned us as the number one choice for consumers and cemented our status as a powerhouse of innovation and market expansion. Our dedicated team, now over 5k strong, reflects our strong growth strategy centered on digital transformation, technology integration, and achieving success across a variety of dynamic, high-growth business sectors.

Founded in 1997
Nasr City, Cairo, EGY
4.2K employees (226 in marketing)

Traffic Signals

Monthly Visitors
9M
Traffic Source Mix
Search
21.2%
Direct
53.9%
Referral
17.5%
Social
6.7%
Paid
0.5%

Headcount Trend

Current headcount: ~4.2K

Marketing Team

Marketing Team Size
192 (5% of company)
Marketing Roles Posted (Last 30 Days)
8