Responsibilities

• Daily budget and performance pacing on ad platforms.
• Build campaigns in self-serve ad platforms and thoroughly QA all paid campaign launches.
• Basic bid management and optimizations for mobile app install campaigns, including but not limited to Google Ads, Meta Ads Manager, TikTok Ads, and Apple Search.
• Collaborate with Media Strategist on recommending optimizations in support of client Cost Per Install goals, Retention goals and innovation.
• Analyze campaign data to write performance insights and recommendations to inform client action.
• Assist Media Strategist with creating media plans to achieve client goals, including audience and creative recommendations and projected results.
• Daily use of reporting, analytics, and trend tools.
• Attend training sessions/webinars to become fluent in media planning tools and platforms.

Requirements

• 1+ years of experience working on performance marketing campaigns within Google Ad, Meta Ads and/or TikTok Ads. Apple Ads a plus.
• An elevated mathematical/analytical aptitude with comfortability using Excel or Google Sheets (pivot tables, VLOOKUPs, SUMIFs, etc.)
• A demonstrated passion for and understanding of digital media, platforms and their ad offerings.
• Ability to pull campaign reports to inform insights and build client-facing presentation decks.
• Commitment to excellence — anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation.