Responsibilities

• Cultivate relationships with the Line of Business marketers to understand their business requirements and evangelize testing new media solutions.
• Lead the Enterprise Brand Safety Program across all paid media channels with internal and external partners.
• Research new features and aspects of current solutions and evaluate them for Wells Fargo’s paid media business needs
• Pressure testing current state solutions for future readiness for data loss and AI driven changes
• Support the front-line activities for managing risk across third party advertising algorithms for paid media
• Where applicable lead the internal third party contractual and risk responsibilities for vendors in scope
• Support the risk and control activities associated with the Enterprise Paid Media functions.
• Support the enablement of paid media audiences for targeting.
• Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing

Requirements

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Must be able to work on-site at the specified location.
• Must be able to work a hybrid work schedule
• Visa sponsorship is not available.
• Relocation assistance is not provided.
• Must reside within a commutable distance of the posting location
• Select locations are considered for current WF employees – Concord, CA & San Francisco, CA.

Preferred

• Experience in social media (Meta, TikTok, Snapchat, LinkedIn) and programmatic media buying platforms (Google DV360, Trade Desk, Amazon Yahoo)
• Experience in audience targeting platforms (Adobe Experience Platform, LiveRamp)
• Experience or proficiency in paid media brand safety and third-party verification partners (Integral Ad Science)
• Ability to achieve objectives requiring a high level of cooperation from cross-functional partners in other teams – LOB marketing, marketing operations/execution, digital product, technology, data management, and data science/modeling
• Ability to navigate ambiguity and create a pioneering playbook for others to follow rather than following rote steps
• Excellent written and verbal communication skills and the ability to present complex concepts into simplified solutions in a straightforward and understandable manner to multiple stakeholders, including senior leaders
• Project management skills: strong organizational, multi-tasking, and prioritizing skills to drive marketing initiatives. executions through multiple stage gates to launch

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement