Paid Acquisition Manager at Linq | Birmingham, AL

Linq

Paid Acquisition Manager

Birmingham, AL (Hybrid)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid acquisition strategy and execution for a B2B SaaS/API product targeting developers and SMBs, with full channel ownership and measurable pipeline impact.

Own end-to-end paid channels: Google, LinkedIn, Meta, Reddit, and emerging developer platforms
Must-have: 3–5 years in paid acquisition with $500K+ annual spend
Standout: Collaboration with growth/product on landing pages, attribution, and optimization

Job Description

Responsibilities

Own paid channels end-to-end: Google, LinkedIn, Meta, Reddit, ChatGPT, and emerging developer-focused platforms
Build and optimize campaigns across search, display, and social for both developer and SMB audiences
Partner with growth and product to design landing pages and conversion flows
Establish attribution and reporting infrastructure so we know what's working
Manage budget allocation and bid strategy to hit CAC and ROAS targets
Run creative testing cycles in collaboration with design

Requirements

Have 3-5 years running paid acquisition, ideally for a B2B SaaS or API/developer product
Have managed $500K+ in annual ad spend with direct accountability to pipeline
Are fluent in Google Ads, LinkedIn Campaign Manager, and analytics tools like GA4
Know how to build attribution models from scratch, not just read dashboards
Are comfortable operating without a large team behind you

Preferred

Experience at a CPaaS, messaging, or developer focused company
Familiarity with PLG acquisition motions and developer audience targeting

Benefits

Health/Dental/Vision insurance
Flexible PTO
Paid Parental Leave
401(k)
Wellness stipend, book stipend, professional development opportunities
Direct access to leadership — we're a small team solving real problems with no layers of bureaucracy between you and the work

Linq

LINQ revolutionizes K-12 operations with cloud-based software designed for the unique challenges of education. By integrating finance, HR, nutrition, and payments into a secure platform, LINQ reduces administrative burdens and returns resources to classrooms. Partnering with 30% of U.S. school districts, LINQ powers over 1 billion school meals annually, supports 17 million students, processes payroll for 364,000 staff, and connects 3.4 million families through LINQ Connect.

Founded in 1989

Wilmington, North Carolina, USA

370 employees (10 in marketing)

www.linq.com