Owner Engagement Marketing Director

Ocoee, FL (Unknown)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own cross‑channel Owner Engagement marketing that ties product education and adoption to revenue and retention, while coordinating with IT, Creative, and Ops to keep journeys, content, and campaigns cohesive.

  • Campaign orchestration across email, digital, mobile, social, and print.
  • Analytics and KPI framing with Salesforce Marketing Cloud, GA, and Tableau for leadership insights.
  • Content and UX governance for OAM, VIOwners.com, and Westgate Resorts mobile app, plus cross‑functional alignment with Inventory/Operations.

Job Description

Responsibilities
  • Develop and oversee quarterly and annual marketing strategies supporting revenue, usage, retention, and engagement goals.
  • Lead strategic planning for Owner Engagement communications, product education, and adoption initiatives.
  • Oversee the creation and execution of multi‑channel campaigns across email, digital, mobile, social, and print.
  • Ensure brand alignment and messaging consistency across all Owner touchpoints.
  • Direct resource allocation, prioritization, and budget management for all Owner Engagement marketing initiatives.
  • Provide strategic oversight for all digital journeys, triggered campaigns, and personalized communications.
  • Guide ongoing content and UX strategy for the Online Account Management (OAM) site, VIOwners.com, and Westgate Resorts Mobile App.
  • Drive adoption of digital tools, including OAM and mobile app utilization.
  • Review and approve campaign creative, messaging, targeting, and segmentation strategies.
  • Direct the content strategy for Owner Engagement articles, knowledge base materials, app content, blogs, email, and social channels.
Requirements
  • 8–10 years of progressive marketing experience; experience in digital, engagement, or retention marketing, including at least 2 years in a leadership role.
  • Proven ability to develop and execute strategic marketing plans that drive measurable results.
  • Strong leadership abilities with experience overseeing projects, cross‑functional teams, or direct reports.
  • Advanced organizational and project management skills.
  • Strong analytical, problem‑solving, and decision‑making abilities.
  • Excellent communication and presentation skills.
  • Proficiency in MS Office and familiarity with marketing and analytics platforms (Salesforce Marketing Cloud, Tableau, GA).
  • Demonstrates initiative, adaptability, and passion for continuous improvement.
Nice to Have
  • Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or related field.
Benefits
  • Comprehensive Health Benefits – Medical, Dental, and Vision Coverage
  • Paid Time Off – Vacation, Sick, and Personal Time to Recharge
  • Paid Holidays
  • 401(k) with Generous Company Match to Support Your Future
  • Daily Pay – Access Your Earnings When You Need Them
  • Family-Focused Benefits – Pregnancy, Parental Leave, and Adoption Assistance
  • Wellness Programs to Support Your Well-Being
  • Flexible Spending Accounts (FSA)
  • Tuition Assistance to Help You Grow Your Career
  • Military Leave
Westgate Resorts logo

Westgate Resorts

3.2 Glassdoor

We are proud to be recognized by U.S. News & World Report as one of the Best Companies to Work For. This award reflects our ongoing commitment to creating a positive, supporting, and rewarding workplace where our Team Members can grow and thrive. At Westgate Resorts, we believe our people are the heart of everything we do - and this honor is a testament to their passion, integrity, and work ethic.Westgate Resorts is a diversified hospitality company headquartered in Orlando, Fla., featuring the largest privately held timeshare resort club in the world and a portfolio of more than 60 resort properties. The company offers spacious villa accommodations, world-class amenities, and family-friendly destinations in sought-after locations such as Orlando, Las Vegas, Gatlinburg, Park City, and Myrtle Beach. In 2025, the company expanded its footprint with the addition of VI Resorts by Westgate, enhancing its presence in the Pacific Northwest, Hawaii, Canada, and Mexico. Since its founding in 1982, Westgate has focused on creating memorable vacations and delivering exceptional service, while maintaining a commitment to innovation, hospitality, and community engagement. Whether guests are seeking relaxation, adventure, or a combination of both, the company’s 9,000 Team Members provide personalized and value-driven getaways tailored to every traveler’s needs. Our Mission:We create meaningful vacation experiences that bring families together, foster connection, and build cherished memories for a lifetime.Social Responsibility:We strive to be successful within the confines of ethical and moral standards to uphold the quality of our natural environment and community. The health and safety of our owners and team members is paramount. Westgate Resorts also operates the Westgate Resorts Foundation, which was started in 2001 and has since grown to provide assistance to more than 250 charities and causes in communities where Westgate Resorts team members live and work.

Founded in 1982
Orlando, Florida, USA
4.9K employees (319 in marketing)
47% recommend to a friend
51% CEO approval

Traffic Signals

Monthly Visitors
860.8K
Monthly Google Ads Budget
$78.5K
Traffic Source Mix
Search
58.5%
Direct
33.9%
Referral
6.1%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
258 (5% of company)
Median Career Experience
12 years
Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$206M
Last Raise
$206M
Debt Financing, 2 years ago

Funding History

  • Jun 2024
    Debt Financing • $206M

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