Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, TikTok, and YouTube.
• Create, curate, and manage engaging content (text, images, video) tailored to the outdoor and hunting audience.
• Monitor and respond to comments, messages, and inquiries in a timely and professional manner.
• Collaborate with clients to understand their brand voice, goals, and target audience.
• Analyze social media metrics and generate reports to measure the success of campaigns and strategies.
• Stay up-to-date with industry trends, best practices, and emerging social media platforms.
• Plan, develop, and execute targeted advertising campaigns on social media platforms.
• Create compelling ad copy and visuals that resonate with the outdoor and hunting community.
• Monitor and adjust campaigns to maximize ROI and achieve client objectives.
• Generate detailed reports on campaign performance and provide actionable insights for improvement.

Requirements

• Social media management experience
• Social media advertising experience
• A bachelor’s degree in communications, public relations, journalism, marketing, digital marketing or a related field. Or be prepared to show us why none of that matters and you’re our guy or girl.
• Deep and authentic hunting and outdoor experience
• Daily social media user on multiple platforms
• Deep understanding of the nuances of established and emerging social platforms and tools and how to leverage them in diverse scenarios
• Deep understanding of social metrics, data and the how to determine ROI
• Superb organizational and project management skills to support the day-to-day task of managing multiple social media accounts with content flowing in from multiple sources
• Superb communications and writing skills to support community management and daily interactions on social with consumers
• Understanding of the business calendar and how new product launches, sales cycles and sales seasons dictate social content and strategy
• The ability to listen - our clients have a variety of challenges, business goals and KPIs and it’s our job to navigate those and win

Preferred

• Bonus skills: Content production experience, Photography, Videography, Photo and Video editing