Responsibilities

• Lead the India-based outbound team — set the standard, build the playbook, drive accountability
• Define the ICP, build target account lists across US and Canada, segment by industry, profile, and buying signals
• Find the right contacts inside each account — multiple entry points — and understand exactly what moves each one
• Build and run multi-touch outbound across email, LinkedIn, and direct channels — sequenced, coordinated, built to convert
• Develop hooks and angles that earn replies. Know what lands with a CFO versus a VP of Ops, and use AI tools to produce it fast
• Keep hand-offs tight and feedback loops short. Every real conversation sharpens the next campaign
• Own the tooling — sequencers, intent data, enrichment, CRM, AI workflows. Build new efficiencies every week
• Own the numbers. Reply rates, meetings booked, pipeline generated. You report clearly and use data to move faster
• Build AI-assisted sequences, personalization, and research workflows from scratch
• Use AI as a force multiplier — more output, higher quality, less manual grind

Requirements

• 5+ years in B2B outbound demand gen
• Deep experience with sequencing platforms — Outreach, Salesloft, Apollo, or similar
• Intent data and account intelligence — 6sense, Bombora, ZoomInfo, or similar
• LinkedIn outbound — Sales Navigator, connection campaigns, direct outreach at scale
• CRM fluency — Salesforce or HubSpot
• Startup or early-stage background where you built results with lean resources
• Experience leading an outbound team — setting standards, coaching on messaging, driving outcomes

Preferred

• Experience with AI-assisted sequences
• Experience leading an outbound team in a startup environment
• Familiarity with AI tools for writing, research, and workflow automation