Organic Social Media Manager

Birmingham, AL (On-site)

$100K/yr – $134K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive Regions’ social media program across brand, governance, and campaigns.

  • Own organic social strategy, content planning, and team management.
  • Must-have: 5+ years in marketing/communications and advanced social knowledge.
  • Standout: Playbook-driven growth with measurable engagement, impressions, and followers.

Job Description

Responsibilities

  • Manages a small team
  • Collaborates and works closely with internal partners throughout the organization on social media initiatives, governance, risk ownership, oversight, monitoring and reporting
  • Supports the overall Regions brand
  • May develop, implement, and maintain an enterprise-wide social media governance program and partner with stakeholders across the bank to create or modify policies related to social media
  • Focuses on building followers and increasing engagement across Regions’ main social media platforms
  • Develops annual plan, quarterly, and monthly content plans in addition to leading social media strategy and content development across all campaigns as needed
  • Works with Insights team to develop insights, education, tools for customers and prospects to improve customer engagement
  • This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
  • This position is incentive eligible.
  • Additional Responsibilities

Requirements

  • Bachelor’s degree in Marketing, Communications or related field
  • Five (5) years of experience in marketing and/or communications
  • Advanced knowledge of social media platforms with hands on experience with social media management for brands

Preferred

  • Background in social media marketing, technology, tools and trends
  • Management experience
  • Knowledge of online marketing and marketing channels
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Strong verbal, written communication, and organizational skills
  • Strong work ethic and self-motivation

Benefits

  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program
Regions Bank logo

Regions Bank

3.5 Glassdoor

Regions Financial Corporation is a member of the S&P 500 Index and is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management, and mortgage products and services. Regions serves customers across the South, Midwest and Texas, and through its subsidiary, Regions Bank, operates more than 1,250 banking offices and more than 2,000 ATMs. Additional information about Regions and its full line of products and services can be found at www.regions.com.Ticker Symbol: RF on the NYSERegions' Social Media & Community Guidelines: http://spr.ly/lismcgRegions' Privacy & Security Policy: http://spr.ly/lipphttps://www.regions.com/help/social-mediaRegions Bank, Member FDIC. Equal Housing Lender. NMLS #174490. Only bank deposits are FDIC insured.Non-Deposit Products including Investments, Securities, Mutual Funds, Insurance Products, Crypto Assets, and Annuities Are Not FDIC Insured | Are Not Bank Guaranteed | May Lose Value | Are Not Deposits | Are not a condition of any Banking Activity | Are Not Insured by any Government AgencyEqual Opportunity Employer/Including Disabled/VeteransRegions provides links to other websites or apps for your convenience and does not control the content, services or products provided on the linked website or app, whose Privacy and security policies or procedures may differ. Consult the policies or disclosures on their website. © 2025 Regions Bank. Regions and the Regions logo are registered trademarks of Regions Bank. The LifeGreen color is a trademark of Regions Bank.

Founded in 1971
Birmingham, Alabama, USA
22K employees (369 in marketing)
62% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
10.6M
Monthly Google Ads Budget
$991.4K
Traffic Source Mix
Search
21.2%
Direct
75.2%
Referral
2.9%
Social
0.2%
Paid
0.4%

Headcount Trend

Current headcount: ~22.4K

Marketing Team

Marketing Team Size
292 (1% of company)
Median Career Experience
17 years
Median Tenure
6 years

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