organic growth, sr content strategist

New Mexico, USA (Hybrid)

$70K/yr – $140K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own social voice and experiments for pillowtalk across IG, TikTok, and emerging channels, turning culture into moments with daily content tests and creator-led activations.

  • Lead social presence and ship daily content experiments across IG, TikTok, and emerging channels.
  • Run 6–8 niche test accounts to explore new voices, aesthetics, and verticals.
  • Lead IRL activations like subway stunts, campus drops, flyering, and pop-ups.

Job Description

Own social voice and experiments for pillowtalk across IG, TikTok, and emerging channels, turning culture into moments with daily content tests and creator-led activations.

  • Responsibilities: Lead social presence and ship daily content experiments across IG, TikTok, and emerging channels.
  • Responsibilities: Run 6–8 niche test accounts to explore new voices, aesthetics, and verticals.
  • Responsibilities: Lead IRL activations like subway stunts, campus drops, flyering, and pop-ups.
  • Responsibilities: Build a creator pipeline; recruit talent, write briefs, and manage UGC tools (Trend, Archive, Minisocial, etc.).
  • Responsibilities: Prototype mini GTM campaigns, referral loops, and cultural moments that drive conversations.
  • Responsibilities: Work very closely with the founders.

Requirements: You're chronically online—in a good way. You've got taste, ideas, and hustle. You channel organic social energy into momentum, riding cultural waves with intention. You turn weird sparks into sticky stories, and you care deeply about AI, culture, design, bringing people together, and what it means to be human today.

  • Creative Hustle: Bold, creative, and unafraid to break norms. Proven experience shipping viral, engaging short-form content
  • Taste and Design-Minded: You know what's good vs. great and demand the latter. You love creating content that feels raw, real, and truly brand-aligned.
  • Community Builder: You've grown a meaningful audience on TikTok, IG, or beyond (for yourself or a brand)
  • Trend Fluency: You spot culture early and know how to flip it into brand moments.
  • Experimental & Curious: You test, tweak, and move fast—across tools, formats, and ideas; you analyze, iterate, A/B test, and optimize every hook.
  • Team Player: Self-starter with high agency—able to own initiatives and move fast as well as brainstorm outrageous stunts with the team.
  • Content Queen/King/Quing: you are comfortable brainstorming on Figma product features to test out on social, creating static content on Adobe Illustrator, Adobe Photoshop, Canva, CapCut, InShot etc

Nice to have: Creative Hustle: Bold, creative, and unafraid to break norms. Proven experience shipping viral, engaging short-form content

  • Taste and Design-Minded: You know what's good vs. great and demand the latter. You love creating content that feels raw, real, and truly brand-aligned.
  • Community Builder: You've grown a meaningful audience on TikTok, IG, or beyond (for yourself or a brand)
  • Trend Fluency: You spot culture early and know how to flip it into brand moments.
  • Experimental & Curious: You test, tweak, and move fast—across tools, formats, and ideas (the latest growth hacks, AI platforms, affiliate networks, clippers, etc).
  • Team Player: Self-starter with high agency—able to own initiatives and move fast as well as brainstorm outrageous stunts with the team.
  • Content Queen/King/Quing: you are comfortable brainstorming on Figma product features to test out on social, creating static content on Adobe Illustrator, Adobe Photoshop, Canva, CapCut, InShot etc

Benefits: meaningful equity + benefits

Compensation: $70K–$140K + meaningful equity + benefits (depending on experience)
4 week paid trial with opportunity to convert to full-time

How to apply: Show us you. We want real passion, real curiosity, real hustle. We can't wait to meet you. — team pillowtalk apply here

About pillowtalk: We're pillowtalk. This is your chance to shape how a warm, weird, beautifully human AI shows up in the world. We're shifting from solo reflection to something bigger: AI-matched circles where you find real people navigating the same things you are. We've built a 30K waitlist with zero paid marketing because people are craving this—not another AI friend, but actual humans who get it. If you've ever wanted to work with a world-class team at the intersection of AI, culture, design, and connection—and help prove that technology can bring us together, not replace each other—this is it.

Pillowtalk logo

Pillowtalk

The Pillowtalk is founded by Sahil Malik who had been an educator in Unacademy and founder of Bhaikipadhai. Pillowtalk was started with the aim to provide 24*7 affordable support to anyone in need. Currently, it is focusing on the mental health of teenagers and supporting them to go through this confusing yet important phase of life.

Gurugram, Haryana, IND
27 employees (2 in marketing)

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5.5K

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Current headcount: ~27

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