Responsibilities

• Write copy for organic social content across Instagram, TikTok, and YouTube — including captions, hooks, and on-screen text for static and video formats
• Write first-draft creative briefs for the creative team — translating campaign strategy into clear direction on messaging, tone, visual concept, and timestamps for video content
• Pull timestamps from our long-form Youtube to be repurposed into short form videos that perform on organic social
• Apply healthcare knowledge to write copy that is accurate, accessible, and on-brand — making complex health topics feel clear and compelling for a general audience
• Stay ahead of social trends, formats, and platform-specific best practices — working with the strategy laid out by our Social & Influencer Lead to bring proactive content ideas that feel native, current, and rooted in Solace’s mission
• Maintain an organized content calendar and copy tracker in Notion and Linear, keeping drafts, feedback, and approvals easy to find and move through
• Partner closely with the creative team throughout production — reviewing statics and video content to ensure copy, messaging, and voice are brand-aligned and landing as intended
• Iterate quickly based on feedback — you’re not precious about edits and can turn revisions around fast without losing the thread of what makes the copy work
• Support campaign content by writing copy for partnership briefs or branded posts that align talent voice with Solace messaging

Requirements

• 2–4 years of experience in content creation, copywriting, or social media — ideally in a healthcare, health tech, or wellness context
• Background in a healthcare-related field or meaningful experience in healthcare marketing — you understand the space well enough to write about it accurately and compellingly
• You live in Notion — building trackers, databases, and project hubs is second nature to you
• Experience with Sprout Social as a content scheduling and analytics tool
• Strong copywriting skills with a portfolio or examples of social copy, captions, or content briefs
• Deep understanding of organic social formats across Instagram, TikTok, and YouTube Shorts
• Experience writing briefs or creative direction documents that others execute from — you can articulate a vision clearly enough that a designer or editor can run with it
• Ability to move fast and manage multiple projects in parallel without sacrificing quality

Preferred

• Relentlessly organized — your systems and trackers are something other people want to copy
• A strong communicator who knows how to keep relationships warm without dropping focus
• Proactive and self-directed — you're always three steps ahead
• Detail-oriented without losing sight of the bigger picture
• Energized by mission-driven work and the chance to help build something meaningful