Responsibilities

• Marry brand and retailer category objectives to build customer-specific strategies that achieve business objectives at assigned accounts, leveraging shopper insights and past program performance data
• Develop and execute omnichannel programming from Retail and In-Store Shopper Tactics, like signage, demos, or direct mailers, to 1 st and 3 rd party digital programs, like Social through Retailer Channels, Digital Coupons, Programmatic Banners, Retail Search, etc.
• Leverage external brand partnerships to maximize program impact, as needed
• Brief creative and execution partners on activations, providing clear guidance on success criteria and ensure messaging aligns with program objectives, brand IMC/style guides and retail specifications
• Establish KPIs; utilizing campaign analytics, customer consumption and share data to optimize media and measure results that positively drive sales/share growth for our brands and the Retailer’s category
• Ensure cost estimates have been approved by internal stakeholders and activation plans have been socialized
• Support customer meetings with omnichannel strategies, plans, program results and other sales tools
• Support budget tracking and communication with Finance partners and invoice processing
• Participate in the annual customer planning process and the integrated marketing communications process to influence and build actionable growth plans for our brands and customers
• Build trusted partnerships, both internally and externally, to achieve shared goals. Internal stakeholders include Sales Business Unit Leads, Category Insights, Customer Development and Strategy, as well as Finance
• Play critical role in educating internal stakeholders on program performance as well as incremental opportunities as they pertain to assigned accounts
• Understand key drivers of activation performance and proactively explore new capabilities and activation partners that can deliver on business objectives
• Develop strong understanding of Retailer strategies, category dynamics, and consumer behavior
• Help the team deliver volume and profit expectations

Requirements

• Bachelor’s Degree
• 5+ years of experience in CPG Industry, or related field
• Experience in Retail Media, Shopper Media and/or eCommerce Activation
• Strong Project Management

Preferred

• MBA
• Shopper/Retail Marketing, eCommerce, or Omnichannel Marketing experience
• Experience in Retail Activation