Responsibilities

• Build and manage relationships with creators, athletes, and cultural voices aligned with The North Face, while recruiting and developing a high-impact, long-term ambassador network across Lifestyle and Performance.
• Scout emerging talent and communities to keep the brand culturally relevant and credible.
• Partner cross-functionally (Social, PR, Paid Media, Sports Marketing, Creative, Legal, regional teams) to integrate influencer efforts into broader brand, product, and campaign storytelling.
• Align partnerships to launches, cultural moments, and business priorities, ensuring all activations are on-brand, well-executed, and strategically impactful.
• Serve as a cultural connector, driving authentic and meaningful brand partnerships.
• Lead strategic seeding and gifting programs that drive organic visibility, brand affinity, and creator advocacy.
• Oversee product allocation, logistics, and fulfillment in partnership with internal and regional teams.
• Develop seasonal seeding strategies (mailers, drops, key moments) aligned to launches and target audiences.
• Track inventory and performance to optimize future programs and ensure thoughtful, brand-aligned execution.
• Manage agency and partner relationships, ensuring clear communication, accountability, and seamless execution.

Requirements

• 4–6+ years of experience in influencer marketing, talent relations, partnerships, or creator management on the brand side with agency experience preferred.
• Build and maintain relationships with creators, talent reps, agencies, and cross-functional partners, with deep expertise across Instagram, TikTok, YouTube, and emerging creator trends.
• Lead influencer programs end-to-end—from strategy and briefing through execution, contracting, approvals, and reporting—while managing deliverables, timelines, and usage rights in partnership with Legal and Procurement.
• Oversee seeding, gifting, and product placement initiatives, including logistics, inventory coordination, and performance tracking to drive efficient, high-impact programs.
• Apply strong organizational rigor and attention to detail to manage multiple workstreams, ensuring operational excellence in a fast-paced environment.
• Leverage data and insights to inform strategy and optimize performance, while communicating effectively and bringing a collaborative, proactive approach.
• Bring a strong passion for outdoor and performance culture, with a sharp instinct for identifying authentic talent, stories, and brand alignment.
• Location requirement: New York, NY (Hybrid)

Preferred

• Agency experience preferred (implied in requirements)

Benefits

• Benefits at VF Corporation : You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.