Responsibilities

• Social Media Strategy & Execution: Develop and own social media strategy for both brands across Instagram, TikTok, YouTube, Pinterest, and emerging platforms
• Build and manage content calendars aligned with product launches, campaigns, and cultural moments
• Define brand voice and visual guidelines per platform, ensuring consistency while adapting to platform best practices
• Track, analyze, and report on social KPIs (engagement rate, follower growth, reach, conversion attribution)
• Influencer / KOL / KOC Marketing: Build a tiered influencer ecosystem: top-tier KOLs for awareness, mid-tier for engagement, KOCs for authentic seeding
• Identify, vet, negotiate, and manage influencer relationships across all major platforms
• Design and execute influencer campaigns end-to-end: brief creation, product seeding, content review, performance tracking, ROI analysis
• Develop scalable processes for influencer outreach, contract management, and performance benchmarking
• Content & Community: Collaborate with creative teams to produce high-quality, on-brand social content
• Foster and grow brand communities; manage UGC programs that turn customers into advocates

Requirements

• 5+ years in social media and/or influencer marketing, at least 2 years at manager level
• Proven track record building and scaling influencer programs with measurable business impact
• Deep expertise in at least two of: Instagram, TikTok, YouTube, Pinterest
• Strong project management; able to run multiple campaigns simultaneously across two brands
• Bilingual fluency (English required; Mandarin a strong plus)
• Data-driven mindset with analytics tool experience (CreatorIQ, Traackr, platform native analytics)
• Excellent taste and brand sensibility in fashion, intimate apparel, mass-market and premium positioning

Preferred

• Experience in intimate apparel, fashion, beauty, or lifestyle brands
• Existing KOL/influencer network in relevant verticals
• Experience with AI-powered marketing tools or interest in AI-native workflows
• Background in both domestic and international markets
• Content creation skills (photography, short-form video, copywriting)

Benefits

• Direct reporting to the CEO with high visibility and autonomy
• Shape social strategy for two distinct brands at a pivotal growth stage
• AI-native work environment with cutting-edge tools
• Competitive compensation + performance bonuses tied to measurable outcomes
• Flexible work arrangement