NEIWAI/Kestos Social Media & Influencer Marketing Manager at NEIWAI | Los Angeles, CA

NEIWAI

NEIWAI/Kestos Social Media & Influencer Marketing Manager

Los Angeles, CA (Remote)

Salary Not AvailableSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Drives social media strategy and influencer programs for two brands across major platforms. Builds scalable processes, analyzes KPIs, and collaborates with e-commerce, product, and brand teams. Seeks AI-native tools to improve efficiency and stays ahead of platform trends. Requires 5+ years in social media or influencer marketing and strong brand sensibility.

Job Description

Responsibilities

Social Media Strategy & Execution: Develop and own social media strategy for both brands across Instagram, TikTok, YouTube, Pinterest, and emerging platforms
Build and manage content calendars aligned with product launches, campaigns, and cultural moments
Define brand voice and visual guidelines per platform, ensuring consistency while adapting to platform best practices
Track, analyze, and report on social KPIs (engagement rate, follower growth, reach, conversion attribution)
Influencer / KOL / KOC Marketing: Build a tiered influencer ecosystem: top-tier KOLs for awareness, mid-tier for engagement, KOCs for authentic seeding
Identify, vet, negotiate, and manage influencer relationships across all major platforms
Design and execute influencer campaigns end-to-end: brief creation, product seeding, content review, performance tracking, ROI analysis
Develop scalable processes for influencer outreach, contract management, and performance benchmarking
Content & Community: Collaborate with creative teams to produce high-quality, on-brand social content
Foster and grow brand communities; manage UGC programs that turn customers into advocates

Requirements

5+ years in social media and/or influencer marketing, at least 2 years at manager level
Proven track record building and scaling influencer programs with measurable business impact
Deep expertise in at least two of: Instagram, TikTok, YouTube, Pinterest
Strong project management; able to run multiple campaigns simultaneously across two brands
Bilingual fluency (English required; Mandarin a strong plus)
Data-driven mindset with analytics tool experience (CreatorIQ, Traackr, platform native analytics)
Excellent taste and brand sensibility in fashion, intimate apparel, mass-market and premium positioning

Preferred

Experience in intimate apparel, fashion, beauty, or lifestyle brands
Existing KOL/influencer network in relevant verticals
Experience with AI-powered marketing tools or interest in AI-native workflows
Background in both domestic and international markets
Content creation skills (photography, short-form video, copywriting)

Benefits

Direct reporting to the CEO with high visibility and autonomy
Shape social strategy for two distinct brands at a pivotal growth stage
AI-native work environment with cutting-edge tools
Competitive compensation + performance bonuses tied to measurable outcomes
Flexible work arrangement

NEIWAI

2.4 Glassdoor

Founded in 2012, NEIWAI’s mission is to make solutionwear for modern women. We specialize in making comfortable underwear, loungewear, and athleisure with an emphasis on technology and innovation. More than just stylish and comfortable, our clothing is Made to Live in. NEIWAI is about feeling good inside and outside. We encourage and support what we call the Inhale-Exhale Lifestyle, by listening to the rhythms of your body. Our clothes with our blends of fabric provide proper fit and support physically and emotionally throughout your day and throughout your life. We also encourage Buy Less, Buy Better - a more sustainable consumer environment by focusing on quality over quantity. NEIWAI US Inc. is headquartered in New York City. Globally, NEIWAI has more than 800 world-class employees. We are an inclusive and dynamic culture where we learn and grow from each other. NEIWAI is an equal opportunity employer that embraces and welcomes talents with diverse backgrounds, experiences and perspectives. Come and join us!Visit us: www.NEIWAI.lifeFollow us: @neiwaiofficial

Founded in 2012

New York, New York, USA

neiwai.life

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