Responsibilities

• Plan, build, and deploy all outbound fundraising, cultivation, and stewardship emails working in partnership with key ALF departments.
• Design, build, and optimize lifecycle automation (welcome, nurture, reactivation, recurring donor, event flows) to increase LTV and retention.
• Maintain a master content calendar to coordinate cross-functional needs (events, development, programs, research, advocacy).
• Develop scalable list acquisition strategies (lead magnets, paid/organic partnerships, event capture, website optimization) to grow qualified subscribers.
• Manage audience segmentation and personalization strategies to deliver relevant, timely messages.
• Review content and creative assets with an eye for conversion optimization, accessibility, and mobile responsiveness.
• Use A/B and multivariate testing for subject lines, content, calls-to-action, send times, and segmentation to maximize engagement and conversions.
• Own performance reporting and translate campaign data into clear optimization roadmaps that improve revenue per subscriber and list health.
• Collaborate with digital engagement team to align messaging and improve user journeys across channels.
• Analyze campaign performance and suggest improvements.

Requirements

• Bachelor’s Degree in Digital Marketing or related field.
• 3–5+ years of hands-on email marketing experience in a nonprofit or mission-driven organization; e-commerce or direct-to-consumer marketing experience a plus.
• Proven track record of managing complex email calendars and automated flows that drive measurable revenue growth.
• Strong grasp of segmentation, personalization, deliverability, and list maintenance.
• Must be data-driven and highly analytical, with demonstrated ability to translate performance data into actionable insights.
• Hands-on experience with CRM and ESP platforms (e.g., Salesforce, Blackbaud, HubSpot, Marketing Cloud, etc.).
• Experience with improving conversion rates and sustaining growth with current email subscribers.
• Experience with event promotion and the advancement of awareness/educational content is highly recommended.
• Demonstrated ability to translate donor insights into segmented, conversion-focused messaging. Experience building strategic testing roadmaps that drive measurable performance gains.
• Ability to work remotely under minimal supervision.

Nice to Have

• Experience with event promotion and the advancement of awareness/educational content is highly recommended.
• Compassion and the desire to help others.