Naming and Messaging Lead - Product Marketing

Santa Clara County, CA (On-site)

$160K/yr – $175K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the lifecycle messaging for a complex tech portfolio, turning roadmaps into crisp, customer-centric positioning and launch narratives.

Product & platform messaging ownership across portfolio; develop positioning statements and launch narratives.
Collaborate with Brand, Legal, Sales, and GTM to ensure differentiated, usable messaging grounded in customer insight.
Translate roadmaps into outcome-focused copy and framework docs while maintaining high quality and consistency.

Job Description

Lead naming & messaging strategy and governance for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics.
Brainstorm names that align to the strategy with clearly articulated rationale for recommendations through strategic documents.
Partner with Brand and Legal to ensure alignment with brand architecture and naming requirements.
Guide PMM teams on framing products, solutions, and launches through strong point-of-view, data-driven guidance, and hands-on collaboration.
Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing.
Write customer-facing naming and messaging. Be deeply hands-on in writing.
Develop positioning statements and value propositions.
Create messaging frameworks and guides.
Develop launch narratives and key messages.
Write executive-level storytelling and talking points.
Create foundational copy used across web, sales, and GTM assets.
Translate complex technical concepts into clear, compelling, customer-centric language.
Partner with Product Management and Product Marketing managers to translate roadmap priorities and innovation into crisp, outcome-oriented messaging.
Collaborate with Corporate Marketing and Brand to ensure alignment between product messaging, brand narrative, campaigns, events, and thought leadership.
Work with Sales, Enablement, and GTM teams to ensure messaging is usable, differentiated, and effective in the field.
Incorporate customer insights, competitive intelligence, and market feedback to continuously refine messaging.