Responsibilities

• Host lively and interactive live streaming sessions focused on nail art tutorials, product demonstrations, and Q&A segments to engage viewers in real-time.
• Develop compelling content that highlights trending nail designs, techniques, and brand offerings to attract and retain followers.
• Utilize social listening tools to monitor audience feedback, trending topics, and competitor activity to optimize content strategy.
• Create visually appealing media using Adobe Photoshop, Adobe Illustrator, and other editing tools to enhance live streams and promotional materials.
• Manage social media accounts across platforms such as Facebook, Instagram, TikTok, and YouTube using Hootsuite or Buffer for scheduling and analytics tracking.
• Implement SEO strategies and keyword research to increase visibility of live streams and related content online.
• Analyze digital marketing performance metrics through Google Analytics and social media analytics tools to refine content approach and maximize engagement.
• Collaborate with the marketing team on branding initiatives, campaign planning, and cross-platform promotion to grow the online community.
• Maintain professional relationships with followers, influencers, and brand partners through effective communication and relationship management.

Requirements

• Proven experience in social media management, content creation, and live streaming platforms.
• Strong graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator) for media editing and branding materials.
• Knowledge of digital marketing performance monitoring tools such as Google Analytics, Facebook Advertising Manager, and social media analytics platforms.
• Excellent communication skills with the ability to engage diverse audiences through social media content marketing.
• Ability to perform keyword research and SEO optimization for increased online visibility.
• Skilled in video editing software for creating engaging video content for live streams or promotional purposes.
• Familiarity with social listening tools like Hootsuite or Buffer for trend analysis and audience insights.
• Experience in photography and media editing to produce high-quality visual content that aligns with branding standards.
• Strong understanding of social media platforms’ algorithms, best practices for engagement, and digital marketing strategies.
• Ability to analyze marketing data effectively to monitor campaign success and adapt strategies accordingly.