Responsibilities

• Develop and implement comprehensive marketing strategies that support occupancy goals and portfolio performance.
• Create and execute integrated marketing campaigns across digital, social media, email, print, events, and local outreach channels.
• Oversee lead generation initiatives and optimize the customer journey from first impression through lease conversion.
• Manage and enhance the company's digital presence, including websites, social media platforms, online listings, reputation management, and paid advertising.
• Collaborate closely with Regional Managers, Property Managers, Leasing teams, and executive leadership to align marketing efforts with operational objectives.
• Analyze campaign performance, website traffic, lead sources, conversion rates, and advertising effectiveness, providing actionable recommendations for continuous improvement.
• Maintain brand standards across all communities while developing property-specific marketing strategies when needed.
• Direct content creation including photography, video, copywriting, newsletters, brochures, email campaigns, resident communications, and promotional materials.
• Coordinate property grand openings, lease-up campaigns, resident events, and community outreach initiatives.
• Manage relationships with marketing vendors, advertising partners, photographers, designers, and digital agencies.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
• 3+ years of multifamily marketing experience required.
• Experience marketing multiple apartment communities or a multifamily portfolio.
• Strong understanding of multifamily lead generation, leasing funnels, and digital advertising platforms.
• Experience with Google Analytics, Google Business Profile, Meta Business Suite, SEO, SEM, reputation management, CRM platforms, and marketing automation tools.
• Exceptional copywriting, storytelling, and communication skills.
• Highly analytical with the ability to interpret data and make strategic recommendations.
• Strong project management skills with the ability to prioritize multiple initiatives and deadlines.
• Proficiency in Microsoft Office and Adobe Creative Suite or Canva.
• Experience working with property management software and multifamily marketing platforms is preferred.

Benefits

• Competitive compensation
• Comprehensive medical, dental, and vision insurance
• Paid Time Off and company holidays
• Professional development and career growth opportunities
• Supportive, team-oriented culture
• Opportunity to make an impact across a growing portfolio of 50+ apartment communities