Responsibilities

• Develop and execute strategies to convert existing mobile app users into paid subscribers.
• This includes improving upgrade flows, identifying behavioral triggers for subscription offers, and optimizing how premium features are presented to users.
• Design lifecycle engagement programs across mobile channels including: in-app messaging, push notifications, upgrade prompts, feature adoption campaigns, lifecycle email engagement
• Partner with Product teams to implement lifecycle messaging and engagement strategies within the Tapo and Kasa mobile apps.
• Own experimentation initiatives that improve subscription performance, including: paywall optimization, free trial campaigns, feature messaging and positioning, pricing presentation tests
• Run A/B tests and analyze results to continuously improve subscription conversion and engagement.
• Develop programs that improve: subscriber retention, feature usage, renewal rates, customer lifetime value
• Monitor and analyze key performance metrics including: - subscription attach rate - trial-to-paid conversion - churn rate - ARPU and LTV
• Translate insights into actionable growth initiatives.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field, required.
• 5+ years of experience in growth marketing, lifecycle marketing, or mobile app growth
• Experience working with freemium or subscription-based products
• Experience converting existing users into paid subscribers
• Experience working with mobile apps or digital platforms
• Demonstrated ability to drive measurable growth outcomes

Preferred

• Experience with lifecycle marketing and mobile analytics platforms such as Braze, Amplitude, Mixpanel, Firebase, Iterable, Customer.io
• Experience running A/B testing and experimentation programs
• Candidates may come from industries such as consumer technology, smart home / IoT, mobile subscription apps, SaaS platforms, streaming or digital services, connected device ecosystems

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay review
• Health and wellness benefits, including free gym membership
• Quarterly team-building events