Responsibilities

• Define and lead the narrative creative direction across integrated, multi-channel marketing efforts including launches, campaigns, demos, executive storytelling, and ongoing go-to-market (GTM) communications.
• Craft breakthrough storytelling rooted in audience insight, product truth, cultural relevance, and strategic clarity.
• Serve as a cross-functional creative lead, partnering across Integrated Marketing, Advertising, Product Marketing, Engineering, and agency teams to solve complex business and narrative challenges.
• Lead and influence across storytelling disciplines including campaign development, copywriting, scripting, UX writing, editorial systems, presentation storytelling, naming, messaging architecture, and brand voice.
• Develop and present compelling strategic narratives and creative frameworks to executive stakeholders with confidence and precision.
• Guide internal creatives, freelancers, writers, production partners, and agencies to deliver strategically grounded, digitally native creative work.
• Ensure consistency and excellence across fast-moving, ambiguous workstreams while maintaining a high bar for storytelling craft and creative judgment.
• Incorporate AI tools and emerging technologies thoughtfully into creative development workflows to accelerate ideation and innovation.
• Contribute hands-on writing and creative development when needed, including concepting, scripting, editing, messaging refinement, and presentation storytelling.
• Embody our Culture and Values

Requirements

• Master’s Degree in a related field AND 6+ years experience working in a creative space for a global brand.
• OR Bachelor’s Degree in a related field AND 8+ years experience working in a creative space for a global brand.
• OR equivalent experience (e.g., demonstrated experience working in a creative space for a global brand).
• 6+ years experience shipping products, services, or games and/or delivering to customers as a result of an end-to-end design process.

Preferred

• 11+ years experience creating and leading breakthrough creative work for globally recognized brands.
• Experience across multiple narrative disciplines including copywriting, scripting, digital storytelling, UX writing, messaging systems, and brand voice development.
• Experience presenting to senior executives and shaping complex narratives with clarity and impact.
• Experience with modern content ecosystems across digital, social, web, experiential, and product marketing.
• Experience with creative collaboration tools, presentation systems, Microsoft products, and AI-enabled creative workflows.
• Experience working in both agency and in-house creative environments.
• The ability to provide a portfolio of relevant work for review.