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eCommerce Scaling Secrets

Meta Media Buyer

USA (Remote)

$67K/yr - $87K/yr (Est.)Mid LevelFull time

Posted 1 month ago

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Job Summary

Own meta campaign performance with data driven optimization that ties creative to funnel health and profitability.

  • Growth/Performance: Own testing and scaling of Meta campaigns, optimize daily, and push profitable winners across the funnel.
  • Creative Alignment: Give data based feedback to creatives and align with the strategist and copywriter on hooks, angles, and offers.
  • Measurement & Reporting: Track spend, CPA, ROAS, MER, CAC and profitability to decide what to kill or scale.

Job Description

Responsibilities

  • Launching, managing, and scaling Meta campaigns
  • Testing new hooks, angles, creatives, offers, and audiences
  • Working closely with the creative strategist and copywriter
  • Analyzing daily performance and making clear optimization decisions
  • Finding what is working, killing what is not, and scaling winners
  • Giving feedback on creatives based on data, not opinions
  • Improving funnel performance together with the team
  • Reporting clearly on spend, CPA, ROAS, MER, CAC, and profitability

Requirements

  • Proven experience buying media on Meta for DTC/e-commerce brands
  • Worked with 7-8 figure brands and helped scale them profitably
  • Strong understanding of direct response marketing
  • Ability to read numbers and connect them to creative, offer, and funnel problems
  • Experience testing and scaling creatives fast
  • Clear thinking around CAC, AOV, LTV, MER, contribution margin, and profitability
  • Strong ownership - you don’t wait for someone else to tell you what to test next

    Traffic Signals

    Monthly Visitors
    39.2K
    Monthly Google Ads Budget
    $270
    Traffic Source Mix
    Search
    15.3%
    Direct
    32%
    Referral
    3.9%
    Social
    47.2%
    Paid
    1.5%

    Headcount Trend

    Current headcount: ~31

    Marketing Team

    Marketing Team Size
    3 (10% of company)