Membership Marketing & Outreach Manager

San Francisco, CA (On-site)

$64K/yr – $79K/yrMid Level5+ years expFull time

Posted 8 hrs ago

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Job Summary

You will own the membership growth strategy and lead cross-channel campaigns, while building local partnerships and continuously improving data-driven recruitment and retention efforts.

Job Description

Responsibilities

Membership Marketing Strategy & Growth (60%)
Campaign Planning — Build and refine annual, seasonal, and campaign-specific plans across digital and traditional channels.
Membership Value Messaging — Serve as lead communicator, translating organizational goals into measurable recruitment, retention, and average daily attendance strategies.
Local Strategy — Partner with Club and Program Leadership to learn each local ecosystem (schools, partners, enrollment needs) and adapt based on data and community feedback.
Channel Alignment — Work with Marketing to align website, email, social, paid advertising, creative assets, and collateral.
Performance Reviews — Meet regularly with Club, Outcomes & Membership, and Marketing Leadership to review metrics and adjust tactics.
Community Engagement & Partnerships (15%)
Event Presence — Represent BGCSF at school fairs, community events, and partner meetings to build pipeline relationships with local schools, businesses, and organizations.
Information Sessions — Lead sessions and presentations for prospective members, families, and partners.
Recruitment Programming — Partner with Club Leadership on recruitment events, member ambassador initiatives, orientation materials, and family engagement resources.

Requirements

Bachelor’s degree and at least 5 years of related work experience
Significant experience in recruitment, sales, or integrated marketing campaign execution
Proven ability to collect, analyze, and apply data to distribution plans and strategies
Strong oral and written communication, time management, and organizational skills
Self-motivated, adaptable, and eager to learn new technologies and prioritize workloads
Ability to apply brand guidelines and best practices into innovative tactics
Flexibility to work evenings, weekends, and travel locally to recruitment events as needed
Experience in youth development, education, or non-profit sectors
Knowledge of or experience working within San Francisco communities
Familiarity with Salesforce database systems

Preferred

Experience in youth development, education, or non-profit sectors
Knowledge of or experience working within San Francisco communities
Familiarity with Salesforce database systems

Benefits

Comprehensive Health Benefits + Employer Contributions
401K + 7% Employer Contribution After One Year of Service
Employee Assistance Program: In-Person Counseling + 24/7 Confidential Mental Health Support
Education Assistance
Pre-tax Transportation Savings Account
Flexible Spending Account (FSA) & Lifestyle Spending Account (LSA)
Paid Time Off + Paid Holidays
Life & Disability Insurance
Mandatory summer + winter weeklong organization-wide closures
Professional Development Opportunities

Boys & Girls Clubs of San Francisco

Boys & Girls Clubs of San Francisco is a community-based organization, offering youth ages 6-18 high-quality programs in first-class facilities. BGCSF’s skilled and caring staff expands a child’s world through inspiration, skill building, positive adult and peer relationships, and unique experiences both at the Club and outside the Club, while making every child feel heard, understood, valued, and loved.At BGCSF, we pride ourselves on being a core institution in the San Francisco community, with more than a century of youth development experience and a proven track record of helping young people become successful adults.All staff have access to cutting-edge Learning and Development training opportunities to strengthen professional skills and create growth opportunities within the organization. We focus on youth development, leadership, and management training. Many members of our management team got their start in direct service positions or as Club kids themselves. BGCSF places an emphasis on growing our team through those who know our organization best.Our mission is to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, responsible, and caring citizens.

San Francisco, California, USA

246 employees (13 in marketing)

www.kidsclub.org