Parallel Path - Health and Wellness Marketing Agency

Media Supervisor

Boulder, CO (Hybrid)

$75K/yr – $85K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own and optimize multi-channel paid media programs from strategy through execution and analysis, driving KPI improvements across social, programmatic, CTV, audio, and OOH.

Lead performance analysis and reporting across platforms
Guide junior teammates and manage client communications

Job Description

Responsibilities

Strategy & Planning
Campaign Strategy: Develop and build full-funnel, multi-channel campaign strategies and present recommendations to internal teams and clients. Contribute meaningfully to client planning sessions alongside strategic consultants.
Media Planning: Generate media plans and proposals; recommend budgets and monitor/adjust spend in real time across all managed accounts.
Channel Mix Optimization: Evaluate and recommend the right channel mix, targeting approach, creative strategy, and ad structures to drive consistent KPI improvement.
Execution & Optimization
Campaign Management: Independently set up, manage, and optimize campaigns across paid social, programmatic, CTV, digital audio, and OOH channels within platforms including Meta, Google, TikTok, DV360, and MNTN.
Continuous Optimization: Proactively identify and act on optimization opportunities across all managed campaigns to meet or exceed client KPIs. Quickly troubleshoot and resolve performance and delivery issues.
Data Integration: Leverage first- and third-party data for audience targeting and segmentation to improve campaign precision and efficiency.
Analysis & Reporting
Performance Analysis: Own the numbers. Analyze performance data across media platforms, GA4, client-provided data, and Looker dashboards to surface macro and micro trends affecting client outcomes. Bring “data curiosity” to every account.

Benefits

At Parallel Path, we believe in the power of wellness, in and out of the workplace. Our comprehensive and personalized benefits program is designed to reflect our commitment to the health and happiness of our team.
Our associates enjoy working with seasoned industry experts with competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefits, cell phone subsidy, ongoing professional development, remote work flexibility, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), and more! We like to bike, ski, climb, hike, skate, and have fun. Come work - and play! – at Parallel Path.

Parallel Path - Health and Wellness Marketing Agency

Imagine a future where wellness is the norm, not the exception. A world where every brand, every message, every interaction promotes health and happiness. Parallel Path is more than just a marketing agency – we are your guides to a future where wellness wins.The future of health and wellness is vibrant and full of potential. A world where business decisions contribute to holistic health and happiness.We have a proud heritage of partnering with leading health and wellness brands, and our vision is to make this future a reality. Our purpose extends beyond the day-to-day. We’re here to shape a better future for health and wellness brands, guiding you, our visionary partners, on your journey to make the world a healthier, happier place. Together, let’s move wellness forward.

Founded in 2006

Boulder, Colorado, USA

35 employees (16 in marketing)

parallelpath.com