Responsibilities

• Manage media planners and positions below, who may be called upon to assist in the creation, execution, and management of media campaigns under their direction
• Provide thought leadership and guidance to the media team and internal media departments
• Maintain a responsive, professional working relationship with clients, vendors, and internal agency staff
• Must stay abreast of new and emerging technologies and execution opportunities by providing agency POVs as they relate to client objectives on a regular basis
• Will be called upon for new business and other internal educational opportunities
• Be responsible for the overall success of the account’s media campaign.
• Manage and mentor direct report(s), serving as a strong coach and fostering ongoing career development and growth.
• Own performance management and evaluation for direct report(s), including feedback, goal alignment, and development planning.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

Requirements

• Bachelor's degree in marketing, advertising, media studies, or communications
• 4-6 years of experience in media planning, buying and/or strategy
• Strong communication and presentation skills
• Deep understanding of all digital media channels; specifically, how they relate to the pharmaceutical industry.
• Proficiency in all systems that relate to launching a media campaign, including Google DCM and Mediaocean/Prisma.
• Proficiency in Comscore, Nielsen/NetRatings, Kantar Media, Pathmatics, MRI/Simmons, MediaRadar
• Proven ability to analyze media performance, provide insights and optimization recommendations.
• Should be a self-starter, a team player, and open to new and emerging technologies and media-buying strategies.
• Detail-oriented
• Able to multitask and be a team player in a fast-paced environment
• Proficient in Microsoft Office products, especially PowerPoint and Excel
• Note: additional items may be included as needed

Preferred

• Digital media background, specifically in the pharmaceutical industry