Drive media strategy leadership and cross‑channel activation for Crossmedia client plans.

• Own development and leadership of cross‑channel media strategy with the Director.
• Must-have: Deep knowledge of media mix, reach, frequency, and flighting.
• Strong analytics and data storytelling to guide campaigns and client decisions.

Responsibilities

• Reliable, ethical & operates in the best interest of XM & clients
• Development and ownership of all media strategy elements in partnership with Director, leveraging in-depth understanding of cross-channel media planning, the intricacies of online and offline media activation, and foundational media principles to tell a cohesive and strategic story
• Articulates a strong understanding of quantitative media strategy elements – media mix, role of channel, reach and frequency, flighting strategy etc.
• A motivated leader with excellent time management and organizational skills.
• Collaborates with Investment, Analytics, and Strategy counterparts to ensure actionable audience insights are incorporated into strategic recommendation
• In depth experience with tools like Vivvix/Pathmatics, YouGov, MRI/Simmons, Infegy, Commspoint, RBOO and NMI; questions data and usage rigorously and is able to weave together a story based on data and insights
• Oversees campaign timelines and ensures that the execution team meets expectations.
• Coordinates competitive analysis with the analytics team, dialing up insights and presenting the final product.
• Ensures the team clearly understands activation and in-depth knowledge of tactical media plans, and is accountable for maintaining holistic media plan accuracy
• Efficient and effective team guidance –meeting project timelines and managing client expectations.
• Manages up’ as well as down-level, setting expectations with their director and delivering tasks to their team.

Requirements

• 5+ years of experience in media planning
• A thorough knowledge of all media channels
• Excellent communication and interpersonal skills
• Detail-oriented, organized, able to multitask, and work well under pressure
• Experience working with data and analytics team, evaluating campaign performance, building insights, etc.
• Familiarity with syndicated consumer research surveys (MRI, Simmons, YouGov, etc.)
• Highly effective project manager: You have solid organizational skills including attention to detail and multi-tasking agility.
• Strong listening skills and believes good thinking can come from anyone and any place. A team player willing to compromise their point of view in support of others.