Responsibilities

• Strong involvement in media plan development, and implementation across both digital and traditional national media
• Plays a leading role in all aspects of campaign management including vendor liaison, reporting and recommending optimizations to the client
• Training/support for media planners and assistant planners in billing, pacing, reporting, trafficking, analytics and research
• Helps planners hone management and leaderships skills, especially in training assistants
• Oversees negotiations of buys, makegoods, added value across all campaigns
• Develops the strategy, targeting and goal-setting across ad-hoc campaigns and oversees execution and reporting of said campaigns
• Stays up to date on new changes in the broader media and social landscapes
• Creates insightful and visual presentations that effectively communicate to our clients
• Extracts actionable insights from syndicated data sources like MRI, Comscore, MediaRadar, YouGov, etc.
• Works with BI team on digital reporting and helps find insights in the data

Requirements

• 5+ years of Media Planning experience required (integrated background is preferred)
• Understands how to use data for targeting and how to work with third party data
• Basic understanding of national TV planning, ideally including DRTV
• Extensive digital background with planning and buying across Streaming, OLV, Display (both direct and managed service programmatic buys)
• Understanding of digital reporting across the funnel
• Understanding of measurement solutions (brand metrics, brand lift studies, attention vendors, etc.) and the process of setting up campaigns with measurement tags
• Excellent written and verbal communications skills
• Detail-oriented
• 1 – 2 years managerial experience
• Planning social campaigns including YouTube a big plus but not required