Media Relations Strategist at National Education Association | USA | $83K/yr – $127K/yr

National Education Association

Media Relations Strategist

USA (Hybrid)

$83K/yr – $127K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Media relations leadership for NEA, owning pitches, talking points, and rapid-response storytelling across TV, radio, streaming, and podcasts.

Media governance: build lists, craft pitches, coordinate interviews to secure earned coverage.
Storycraft: develop research-based talking points and collateral for immediate placements.
Monitoring and momentum: track coverage in real time, produce clips and reports, and steer amplification.

Job Description

Responsibilities

Build and maintain media lists; pitch and coordinate media at NEA.
Write and curate media collateral (press releases, op-eds, statements) and develop talking points for placements.
Manage daily media inquiries, interview requests, and real-time monitoring; determine engagement level and strategy.
Support relationships with media bookers and reporters; assist with high-profile media appearances.
Maintain calendar of key dates, events, and opportunities for NEA media strategy.
Monitor education and union industry trends; recommend strategic communications actions.
Develop compelling, research-based talking points to build narrative momentum.
Support pitching leadership and surrogates; draft pitches and manage logistics/research.
Proofread and copyedit media content using AP/NEA style.
Produce daily/weekly press clips and reports; monitor and analyze media results.
Ensure spokespeople hits are monitored in real-time and clips used in NEA content.
Support media trainings with leaders, members, and activists.

Requirements

Bachelor’s degree in Communications, Public Relations, Journalism, or related discipline, or equivalent combination of education and experience.
Four years of public relations experience with a focus on media pitching and writing for a range of outlets.
Experience implementing earned media strategies including social media tracking of stories and social media outreach.
Proven experience communicating with media outlets.
Excellent communication, planning, social media, and writing skills.
Willingness to work extended hours on evenings and weekends.
Samples of work products required at interview.
Frequent travel required.

Preferred

Existing relationships with broadcast reporters, producers, and bookers (Tier 2).
Experience using public relations and media monitoring software (e.g., Critical Mention, Cision).

Benefits

National Education Association

The National Education Association (NEA), the nation's largest professional employee organization, is committed to advancing the cause of public education. NEA's 3 million members work at every level of education—from pre-school to university graduate programs. NEA has affiliate organizations in every state and in more than 14,000 communities across the United States.

USA

1.4K employees (107 in marketing)

www.nea.org